Goop Just Launched a Skincare Line at Target Where Everything Is Under $40

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We never thought we'd see the day.

I firmly believe that effective beauty products don't necessarily have to come with a steep price tag. Sure, I love my iconic Tatcha Dewy Skin Cream that typically retails for $89, but I also cherish my $9 Dickinson's Clearing Toner + Serum.

When you think of Gwyneth Paltrow's beauty and wellness brand, Goop, I'm sure a $125 eye mask or $150 face serum comes to mind—they're both customer-favorite, high-performance products—but they don't fit everyone's budget. Luckily, the brand has met the challenge and succeeded by creating a new affordable line, Good.Clean.Goop, available exclusively at Target and Amazon.

The Good.Clean.Goop diffusion line has been in the works since 2014, according to the brand, and is still free of potentially harmful ingredients like gluten, GMOs, and artificial fragrances—just like the prestige line. The Target and Amazon range includes wellness supplements, as well as skin, hair, and body care products that meet the same standards of clinical effectiveness. They also contain botanical and superfood ingredients found in the prestige line,but with fewer actives to ensure a budget-friendly price point. Everything in the line is under $40, with formulas starting at $20.

See what some of the new products are below.

The Fruit Facial Exfoliating Scrub

$25

Buy on Target

This face scrub is a power duo of physical and chemical exfoliators that eliminates dead skin cells that make the complexion look dull. The creamy formula is powered by grape-seed exfoliant, restorative chia seed oil, and glycolic acid.

The Daily Juice Cleanser

$20

Buy on Target

A formidable trifecta of fruit enzymes, spinach leaf extract, and chlorella extract, combined with the green tint of the gel, makes this cleanser a "green juice for your face." It also boasts hyaluronic acid for a splash of hydration.

The Nutrient-Rich Daily Moisturizer

$30

Buy on Target

Suitable for all skin types, this gel cream is filled to the brim with antioxidant-packed raspberry seed oil, moisture-rich beetroot extract, brightening niacinamide, hyaluronic acid, and prebiotics to leave skin hydrated and soft, while restoring and strengthening the skin's barrier over time. It'll quickly become a staple in your routine.

The Powerscrub Scalp Detox

$30

Buy on Target

Your hair also deserves some TLC. This works as a scalp scrub and shampoo that clears buildup without stripping your hair. The formula includes an amino complex with 10 different amino acids, along with nourishing chlorella extract and acai fruit extract.

The Illuminator 10% Glycolic Toner

$20

Buy on Target

Radiant skin is just a swipe away with this toner, which contains 10 percent glycolic acid to help brighten dull skin. It also combines snow mushroom extract, phytic acid, hyaluronic acid, and kombucha tea ferment to improve texture over time and restore moisture.

The Body Smoother Replenishing Cream

$30

Buy on Target

Give your body the Goop treatment with the decadent blend of restorative ceramides, nourishing cupuaçu butter, refining niacinamide, and protective avocado fruit oil. This cream also helps reduce the appearance of fine lines and wrinkles.

The Naked Elixir Body Oil

$30

Buy on Target

This body oil will come in handy during the cold winter months. Turmeric root extract, vitamin E, and saffron extract come together to restore your glow, improve your skin's elasticity, and soften those rough spots while providing total hydration.

The Healthy Aging Serum

$40

Buy on Target

Wave goodbye to hyperpigmentation and dullness with this smoothing formula. The niacinamide and tranexamic acid work together to improve the appearance of dark spots and discoloration, while the shikimic acid and goji berry oil promote radiance.

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