Goodbye Glass Skin—2020 Belongs to This New K-Beauty Trend
The 10-step skincare routine is to Korean beauty what peanut butter is to jelly. They just…go together. Or so I thought. As it turns out, the assumption that transitioning to a K-Beauty routine means turning your bathroom into a storage closet for every product under the sun has been somewhat exaggerated. And if the emerging 2020 K-beauty trends are any indication, we finally get it. And by “it,” I mean the point Charlotte Cho was trying to make years ago.
The Soko Glam co-founder is rightfully credited for bringing the multi-step trend stateside, though she didn’t necessarily advocate for a militant, “my way or the highway” approach toward Korean beauty routines. She...
