Gigi Hadid Test-Drives the “Unexpected Red” Theory With Candy-Apple Sneakers


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When TikToker and interior designer Taylor Simon first coined the phrase “the unexpected red theory,” the blazing colorway seemingly engulfed social media overnight. The theory suggests that any design—whether it’s an outfit or a room—can be elevated simply by adding a pop of red where you’d least expect it.

Gigi Hadid did just that in her latest springtime street-style sighting. On Sunday, the supermodel was photographed on a casual Whole Foods run in New York City, where she wore a nearly all-black look—with hints of red interspersed throughout.

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The look included a long black double-breasted coat with boxy shoulders and deep-V lapels, which she wore buttoned over a ribbed white T-shirt and black leggings. She brightened the ensemble with two vibrant red accessories: a cozy scarf and a pair of Adidas Gazelle sneakers, both awash in a bright candy-apple red.

Hadid finished off the look with a few more black elements, including a baseball cap, rectangular shades, leather gloves, and her go-to Miu Miu Arcadie leather handbag.

new york, new york march 24 gigi hadid is seen shopping at whole foods on march 24, 2024 in new york city photo by gothamgc images
Gotham - Getty Images

The Guest in Residence founder has a history of making fashion statements via her sneakers. On another New York City outing last month, she turned heads in a rusty-red iteration of Adidas Sambas, which hailed from the streetwear brand’s collaboration with Wales Bonner. British designer Grace Wales Bonner had updated the classic Samba silhouette with panels of soft suede, stark contrast stitching, and the reintroduction of the retro fold-over tongue.

At the time, Hadid paired the It sneakers with a maroon-brown leather jacket from Holzweiler, a creamy cropped cable knit sweater/T-shirt, and fringe-lined Nigel Xavier tapestry pants.

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