Gabriele Moratti on Milan's Secret Boutique for Pets
While we were mourning the demise of Barneys last fall, there was a retail glimmer of hope shining down in Soho. Redemption, the ultra-cool girl brand founded by Gabriele Moratti (son of Milan's former mayor Letizia Moratti), had opened its first U.S. store in lower Manhattan.
This isn't merely a little boutique. The cavernous space's interiors were done by Call Me By Your Name director Luca Guadagnino and his eponymous design studio, and it's a 4,000-square-foot statement that retail—for the lucky few—is far from dead.
For our Connoisseur column, Moratti spoke to T&C about the products, designs, and places he loves, trusts, and uses everyday.
Things You Love to Collect...
Generally I don’t like the concept of collecting, but I’ve been to countless concerts and have a wardrobe full of rock tees.
Your greatest purchase of the year...
A vintage Gibson Flying V which now resides in our New York boutique window.
If you could live anywhere in the world for a year…
Los Angeles, and surf every day.
Favorite store in your city...
For Pets Only in Milan where I have my dogs groomed, and Gino Guitars.
What’s your drink and who makes the best iteration of it...
Sencha Green tea, which I’m personally pretty good at making!
An absolutely necessary indulgence…
Netflix.
Best trip ever…
Iceland. Whether in winter or summer, it’s a majestic place full of vibrant innovative energy.
Things you never travel without…
My dogs and my Leica camera.
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