Gabi DeMartino deletes TikTok after controversial 'income challenge' video

Influencer Gabi DeMartino is facing backlash after sharing her take on the “BFF Income Challenge”. The trend calls for friends to compare how much they spend on groceries, rent and other expenses every week. DeMartino paired up with her friend Alex Byrd, who works as a secretary and spends “like $100 a week” . DeMartino, in contrast, said she spends “around $9,000”. DeMartino faced widespread criticism for the since-deleted video as many suggested she was “showing off” or trying to make her friend feel bad. DeMartino issued an apology for the video before temporarily deactivating her account. It has been reactivated as of Sept. 22. “Hey guys I’d like to say sorry for my income challenge video. It was extremely insensitive,” she wrote. She went on to explain that she hoped to demonstrate how income doesn’t matter in strong female friendships. She then shared “justification” for her $9,000 weekly spending in a follow-up video. “The $9,000 I spend each week isn’t on shopping. I have multiple businesses, and I’m part of a YouTube channel… I employ almost all my friends,” she said