Despite the fact that storied fashion house Chanel has made very little in the way of menswear since Coco opened her small hat shop over 100 years, dudes including Pharrell, Kanye, Frank Ocean, and even Sting have flocked to the label's shows like they're Super Bowl parties. But few, if any, have drunk in the essence of Coco Chanel quite like G-Dragon.
Mr. Dragon appeared at today's Chanel couture show in Paris dressed in a purple-pinkish tweed jacket—one of the house's signature items—with a Chanel bag, and a cute, furry Breton hat. Practically every aspect of G-Dragon's look is retrofitted with some sort of extra gesturing-toward-Coco embellishment. Look at his shoes, for instance, which have become a second home for the extra pins and bits that couldn't make it onto his jacket. Coco Chanel famously advised all serious dressers to have themselves a look in the mirror before leaving their house so they could identify one superfluous item and remove it; the G-Dragon twist is to take that removed item and pin it to his square-toed loafers (which don't even appear to be Chanel! Chanel: it's a frame of mind!) He's essentially turned Chanel pins into high-end Crocs-esque Jibbitz™.
Many men have taken to wearing Chanel over the years—Pharrell even released a small men's collection with the fashion house—but until today maybe no one has embraced being a Chanel Boy quite like G-Dragon with this Big Fit of the Day.
Originally Appeared on GQ