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If you're the type of person who prefers to get their holiday gift shopping done early, you're in luck. The countdown is on for Amazon's October Prime Day, which will bring major sales on tech, gifts, seasonal decor and fashion a whole month ahead of Black Friday. Amazon announced recently that the event — officially named Amazon Prime Big Deal Days — is coming up on October 10-11, 2023.
We predict sales similar to both its Prime Day predecessor in July and Black Friday. Right now, Amazon has hinted at member-exclusive deals on brands like Dyson, Shark, iRobot, Barbie and even Paw Patrol toys. As usual, most of the Prime Day prices are tightly under wraps until the day of, so our experts are scouring Amazon's site for any additional hints to what'll be on sale. So far, we've stumbled upon low prices on luggage, pet care essentials, fall clothing and more ahead of the event.
Along with the best early Prime Day deals, find out everything you need to know about Amazon Prime Big Deal Days 2023 below. Our deals editors will return to this story with more updates once the sale is live, so we recommend bookmarking this article by hitting "save" at the top.
This page has been updated with new deals as of 5:30 p.m. ET on October 6. We'll continue updating this article as Amazon drops more Prime Big Deal Days sales and information, so be sure to check back frequently for the latest details.
What is Amazon Prime Big Deal Days?
Prime Big Deal Days is Amazon's latest two-day sale for Prime members. Just like Amazon Prime Day, which happened on July 12-13, the sale is likely to include some of the biggest discounts of the year on best-selling items from every shopping category on the site.
With major holiday sales like Black Friday and Cyber Monday on the horizon, we're also expecting deals on seasonal items like Christmas decor, gifts and stocking stuffers, plus the slew of big-ticket item such as electronics, vacuums, countertop appliances and more.
AirPods (2nd Generation)
Watch Series 8
AirPods Max Wireless Over-Ear Headphones
iPad Air (5th Generation)
AirPods Pro (2nd Gen)
2020 MacBook Air Laptop
Shop the classic AirPods for under $100 ahead of Prime Big Deal Days. They'll seamlessly pair with your iPhone and have a battery life of up to 24 hours, allowing you to listen to your favorite music, podcasts and movies with excellent sound quality.
Log workouts, track daily steps, monitor sleep and stay connected to phone notifications... all from your wrist. The Apple Watch Series 8 is likely to be on sale for Prime Big Deal Days, and you can shop it for 20% off ahead of time. Not to mention, this latest version includes temperature tracking, crash detection and fall detection.
These viral over-the-ear headphones are designed to offer superior, noise-canceling sound quality while remaining super comfortable for hours of use. It features spatial audio for movie theater-like surround sound and 20 hours of listening time.
V11 Cordless Vacuum Cleaner
ION Robot Vacuum
Navigator Lift-Away Professional Upright Vacuum
Vertex Pro Cordless Stick Vacuum
Roomba j6+ Self-Emptying Robot Vacuum
Pet Hair Eraser Turbo Rewind Vacuum
With a 60-minute battery life, the Dyson V11 vacuum cleaner allows you to clean up dirt, crumbs, pet hair and more from carpet and hard floors alike. The brand claims its tangle-resistant motorbar will not get clogged by long hairs, and it even converts to a convenient handheld vacuum for cleaning upholstery and other hard-to-reach places.
Keep your floors tidy without lifting a finger, thanks to this intelligent robot vacuum that's currently 35% off. It's got a two-hour battery life and smart sensors that help it navigate around furniture, helping clean your home more thoroughly.
Save 20% off this popular upright vacuum that's specifically designed for pet owners. The built-in HEPA filter helps trap unseen particles from your floors like dust, pet dander and bacteria, while the tangle-free brush roll picks up pet hair.
Best Early Prime Day Home Deals
Six-Piece Queen Sheet Set
Madison Collection Area Rug
Classic Series 4.5 Quart Tilt-Head Stand Mixer
AF101 Air Fryer
Refrigerator Organizer Bins
SpotClean ProHeat Portable Carpet Cleaner
Comforter Duvet Insert
Arched Full Length Mirror
Sleep Original Foam Mattress
Named the best value sheets of 2023 by the GH Institute, the Mellanni Queen Sheet set is under $50 for Prime Big Deal Days. Our experts found that they were super soft and surprisingly shrink resistant, while our testers called them "luxurious, silky and lightweight." Shop the sheets for 26% off in a wide range of colors this cozy season.
If you want to change the look and feel of your living space without completely redecorating, one easy hack is to add a new area rug. We found this large 8' x 10' area rug for a surprising 81% off right now, and it comes in a range of hues to suit your decor scheme. Plus, it's got more than 3,500 ratings and an average of 4.6 out of 5 stars.
Get a head start on holiday baking with this best-selling KitchenAid stand mixer, currently $50 off for October Prime Day. With a 4.5-quart bowl, 10 different speed settings and plenty of attachments for everything from cookie dough and bread to frosting, ice cream and more, it's a versatile machine you'll use constantly.
American Tourister Moonlight Hardside Carry-On
Packing Cubes Set
London Hardside Spinner Carry-On
Three-Piece Carry-On Hardside Luggage
Melbourne Hardside Expandable Checked Luggage
Three-Piece Expandable Luggage Set
Jet-setting this holiday season? Prep for your upcoming trip by snagging this lightweight carry-on suitcase. It's currently less than $100, complete with 360-degree spinner wheels and tons of zipper pouches to help you stay organized on the go.
Speaking of staying organized, shop these handy packing cubes while they're $25. The eight-pack comes with several small, medium and large cubes, plus a dust bag and a shoe container.
This sleek black carry-on is 55% off ahead of Prime Big Deal Days, and it possesses everything you need in a good suitcase: multi-directional spinner wheels, a protective hard-sided shell, an ergonomic telescoping handle and tons of organization.
Best Early Prime Day Seasonal Deals
6.5-Foot Pre-Lit Slim Fraser Fir Artificial Christmas Tree
Halloween Spider Web Decorations with 150 Extra Fake Spiders
LudiTek Maple Leaf String Lights
60-Piece Halloween Bats Decoration
Floating LED Candles
National Tree Company Artificial Dunhill Fir 7.5-Foot Tree
Flocked Holiday Garland
100 LED Star String Lights
Pumpkin Carving Kit
Even though it's still a few months until Christmas, you can save yourself money ahead of the holiday season by taking over $100 off this best-selling fake Christmas tree. It's designed to look super realistic thanks to its fluffy, flame-resistant branches, and it should be easy to assemble.
Prep your front yard for Halloween trick-or-treaters with these faux spider webs. Currently 40% off, these stretchy cobwebs provide up to 1,400 square feet of coverage, making it easy to wrap them around bushes, hang from gutters or reach across your front porch.
This charming leaf-shaped string lights set is perfect for wrapping your home in cozy fall warmth. It comes with two 8.2-foot string lights powered by AA batteries, meaning they're easy to style anywhere in your home without access to an outlet.
Gumby Plush Filled Dog Toy
Cat Tree Tower for Indoor Cats
Washable Dog Bed for Large Dogs
Professional Two-Speed Dog Nail Trimmer
Reuseable Hair Remover
Cat Toys for Indoor Cats
This under-$5 dog toy is the perfect way to surprise your pup. It's the #1 best-selling plush dog toy on Amazon, and it features bendable arms and a built-in squeaker for hours of entertainment.
Save 62% off this 54-inch tall cat tree tower, complete with several observation decks, multiple scratching posts, hanging toys and two covered napping spots. Your adventurous pet will have plenty of places to play, climb and snooze, and you can snag it now for less than $25.
This soft microfiber bed is wrapped in a removable fuzzy cover, making it easier to clean. The extra-large surface is ideal for large dogs or for multiple pets to snuggle, and you can shop it for 43% off ahead of Prime Big Deal Days.
Best Early Prime Day Fashion Deals
608 V5 Casual Comfort Cross Trainer
High Waisted Leggings
Long-Sleeve Turtleneck Sweater Dress
Premium 501 Original Fit Jeans
Elegant Square-Neck Midi Dress
Cropped Puffer Vest
Ghost 14 Neutral Running Shoe
EcoSmart Crewneck Sweatshirt
Longline Sports Bra
Upgrade your street style with these popular chunky New Balance kicks, currently 13% off. They feature a retro-inspired silhouette, a mesh upper and an athletic shape that's easy to dress up with casual pants or pair with your favorite leggings.
These soft leggings were designed with your next workout in mind. High-waisted, moisture-wicking and built with a seamless, chafe-resistant construction, they're made to be comfortable while stretching, running or squatting. Plus, they're even more budget-friendly ahead of Prime Big Deal Days at just $21.
Prep your wardrobe for chilly autumn weather before it arrives. This cozy turtleneck dress is 35% off right now, and it comes in lots of different colors. The loose-fitting construction and on-trend balloon sleeves make it super flattering.
Best Prime Day Competing Sales
The past few years, Amazon's competitor retailers and other direct-to-consumer brands have joined in the Prime Day fun by offering sales of their own. We found a surprising amount of such sales happening next week. More to the point: If you have something on your shopping list, you can probably find it on sale right now.
Abercrombie and Fitch: Save 20% off all sweatshirts and hoodies during Abercrombie and Fitch's annual sale.
Allbirds: From October 10-11, take 20-30% off Tree Breezers with code "AFF-TBZR-1023"while supplies last.
Brooklinen: Take 15% off sitewide, including sheets, towels, bath robes and more on Brooklinen's website and their Amazon storefront.
Cozy Earth: During the Cozy Earth Fall Sale, take up to 25% off sitewide.
Giant Vintage: Take 30% off sunglasses sitewide from October 6-11 with code "GIANTDEALS."
Monos: Take 15% off sitewide with code "15OFF"automatically applied at checkout.
Ninja: Shop Ninja's sitewide sale and get $40 off orders $150+ on select products.
Ouai: Save 30% off everything, including shampoos, conditioner, fragrance and more.
Poppi: Take 30% off Poppi's popular probiotic drinks from October 10-11.
Walmart: Shop Walmart's Holiday Preview sale for major Prime Day-level sales on everything from TVs, Apple tech, furniture and more.
Will there be another Prime Day in October 2023?
Yes! Amazon announced that a new Prime Day-style sale, called Prime Big Deal Days, will happen October 10-11, 2023.
Is Amazon Prime Big Deal Days exclusive to Prime members?
Unlike a typical Amazon Prime Day, which has some deals available for non-members to shop, Big Deal Days will be a Prime-member exclusive sale. That means you must be logged into your Amazon Prime account in order to see and shop all of the deals.
What are the Amazon Prime Big Deal Days Doorbusters?
This year, Amazon unveiled its plan to offer special, by-invite-only doorbusters available to only a few shoppers during Prime Big Deal Days 2023. The deals range from video doorbell systems to popular air fryers, and Prime Members can sign up now to request access once the discounts are live. According to Amazon's press release, shoppers who are selected will receive an email with instructions on how to purchase the item once the deals are live. Here are the Prime Big Deal Days doorbusters we know about right now:
How much does Amazon Prime cost?
Interested in signing up for an Amazon Prime membership? Non-members can easily sign up for a 30-day free trial to test out the service and take advantage of sales. After that, it's $14.99 per month or $139 annually, with perks like special discounts for students and people who qualify for government assistance.
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