“The newest trend in underwear is definitely the high-cut French brief.” Boom. You heard it here first, courtesy of Journelle Head of Product Development Sandra Rose, aka the woman in charge of knowing what’s new and next in the underwear space for one of the U.S.’s most-loved lingerie retailers. There are a couple of reasons to get on board with the trend, but my primary motive? The underwear style makes your legs look way longer.
“With the band sitting at your natural waist, it gives you legs for days!” says Rose. Fleur du Mal founder Jennifer Zuccarini agrees: “High-cut styles elongate the line of your leg and emphasize your waistline because they sit higher, on a smaller part of your waist, than, say, a hip-hugger style.” Another, more practical plus of the high-cut underwear trend? “With a higher rise, they are less likely to bunch when you’re wearing high waisted pants and skirts,” says Rose.
As for where the re-emergence of the high-cut French brief trend came from, Zuccarini attributes it to Instagram It models like Kendall Jenner, Bella and Gigi Hadid, and Emily Ratajkowski as well as ’90s supermodels. Just like with any trend, “it takes time and the right people wearing it again and again, for people to adopt a new look like this,” says Zuccarini.
Since the look has been gaining steam for a moment, the time is now to hop on the high-cut underwear trend. To help you with that aim, we rounded up the best options along with some visual inspiration to get started.
Lonely Kiki High Waist Brief Meadow ($50)
This mossy hue is just what your underwear drawer needs.
Savage x Fenty Lace Back Thong ($7)
Rihanna made a pair of five-star underwear here (according to actual reviews).
The Great Eros Eros Hi Cut Bikini ($52)
If this isn't chic lingerie, we don't know what is.
Fleur du Mal Charlotte Lace High Waist Panty ($95)
Pair these with your favorite black bra.
Savage x Fenty Fishnet and Lace High Leg Thong ($12)
Rihanna does it again.
Only Hearts Whisper High Cut Brief ($32)
Don't you just love how simple these are?
Kiki de Montparnasse Intime High Waisted Panty ($85)
Worth the splurge.
Cosabella Never Say Never Indie High Leg Bikini Panties ($34)
So many women swear by Cosabella lingerie.
Only Hearts Organic Cotton High Cut Brief ($28)
These breathable briefs are perfect for everyday wear, so stock up.
Les Girls Les Boys Logo Perforated Stretch Briefs ($32)
Very French girl, don't you think?
This post was originally published at an earlier date and has been updated by Allyson Payer.
This article originally appeared on Who What Wear
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