This Body Scrub Has a 50,000-Person Wait List
By Sarah Kinonen. Photos: Hannah Choi/Allure.
Love it or hate it, unicorn beauty is living its best life right now. And the latest brand to jump aboard the mythical, magical creature-filled train is, unexpectedly, Frank Body. The Australian skin- and body-care brand best known for its natural, coffee-based products, like the OG Coffee Scrub, and its cult-like following on Instagram, is gearing up for what might just be its biggest launch to date — an illuminating body scrub that gives skin a subtle shimmery glow, aptly named the Shimmer Scrub. That twinkly formulation has already garnered a 50,000-person wait list.
The Frank Body Shimmer Scrub is a limited-edition, rub-on, rinse-off exfoliator made with a ground coffee base (just like the other Frank Body fan-favorite scrubs); this one is also spiked with dry skin-sloughing ingredients, like sugar and salt. So what exactly makes it "shimmer"? Mica! Which, according a statement from the brand, is "the closest thing to unicorn dust." We'll take their word for that one. It's also formulated with antioxidant grape seed oil, which acts as the "glue" to hold all of the magical gold and silver mica particles together in the mix. It's even housed in silvery, opalescent packaging to match its unicorn, millennial-loved persona.
Curious as to how the scrub works on the skin (is it really unicorn-level shimmery?), I rolled up my sleeves and gave it a go. As soon as I tore off the tab, I was hit with a rich, coffee aroma that rivals any decent cup of joe (mmmm). I then grabbed a handful of the gritty mixture and slowly started to swirl is across my skin. Almost instantly, I noticed the mica getting to work — my skin was glowing. But not in a scary, glittery way. It produced more of a subtle, dewy sheen, kind of like a dry body oil: more radiant and less disco ball.
When I wiped away the scrub, my skin was still glowing. As for the dryness? I felt super-moisturized. I didn't even need to slather on additional lotion, which, for my eczema-prone skin, is a major win. Call me crazy, but I just may be buying into the whole unicorn myth, thanks to this scrub. Convinced to join along? The Frank Body Shimmer Scrub officially launches May 1 for $19.95 per 7.05-ounce sachet on frankbody.com. You can be lucky customer 50,001.
This story originally appeared on Allure.
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