What a Former Vogue Creative Director Would Buy From Amazon

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Allyson Payer
·3 min read
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Pictured: Sally Singer

You've probably noticed that Amazon has become more and more invested in fashion over the years, and as proof, it added some serious fashion street cred to its team with the hiring of Sally Singer last fall. Singer is Vogue's former creative director and now serves as head of fashion direction for Amazon Fashion, proving how dedicated the mega-retailer is to building up its name as a go-to player in the industry.

Singer recently gave a spring trend report that we editors were fortunate enough to be privy to, and we'd be remiss not to share some of her expertise with you. She stressed the importance of optimism in fashion right now, saying "When we dress in a way that's bold, lively, and engaging and new and directional and we go on the street looking that way and everyone smiles a little bit more, we move forward as a community, as a world. That's how new ideas happen. So dressing in a majestic way is not a shallow act. It's an important act." Singer went on to name six noteworthy trends that she's seeing (and predicting), and naturally, they can all be purchased from Amazon. So as we do, we found them for you. Keep scrolling for the inside info and to shop them all for your yourself.

Saturated Color

Singer recommended wearing saturated hues—such as blueberry, plum, lemon, banana, and peach—from head to toe along with mixed prints this season.

Shop Saturated Colors

The Drop Irene Loose-Fit Double Breasted Blazer ($51)

BB Dakota Fields of Gold Dress ($69)

SheIn Puff Sleeve Casual Solid Top ($26)

Exlura High Waist Polka Dot Pleated Skirt Midi Maxi Swing Skirt With Pockets ($28)


The voluminous trend is bigger than ever (literally). Singer recommends full trousers, even bigger house dresses, and softly tailored jackets for spring.

Shop Voluminous Pieces

Elliatt Sweetheart Neckline Puff Sleeve Isabeau Crop Top ($145)

The Drop Beige Loose High Rise Wide Leg Silky Pants ($54)

Yesno Long Maxi Dress ($23)

The Drop Blake Long Blazer ($70)

Zoom-Wardrobe Replenishment

As many of us continue to conduct business via Zoom, waist-up dressing continues to be important. Singer recommends adding striped knits, hair accessories, fun earrings, and pieces with interesting shoulder details to your existing Zoom wardrobe.

Shop Zoom-Friendly Pieces

Solememo Classic Faux Leather Braided Headband ($17)

SweatyRocks Strappy Crop Top ($16)

Jo Wisdom Sterling Silver Hoop Earrings ($49)

Endless Rose Padded Shoulder T-Shirt ($50)

The Classics

In this day and age, classic pieces with lasting value are of utmost importance, according to Singer. She recommends investing wisely and carefully in heritage items you'll get lots of wear out of, such as Levi's denim and Carhartt trousers.

Shop Classics

Carhartt Shoreline Pants ($100)

Orolay 3/4 Length Double Breasted Trench Coat ($100)

New Balance 990 V5 Sneakers ($185)

Levi's Ribcage Straight Ankle Jeans ($54)


Without vacations and fancy dinners to spend money on over the past year, Singer said that people are investing in more jewelry. She advises shopping for both silver and gold pieces.

Shop Silver and Gold Jewelry

Amazon Essentials Plated Sterling Silver Hinged Huggie Hoop Earrings ($25)

Verona Jewlers 14K Yellow Gold Necklace ($344)

Houston Diamond District 1/2 Carat Solitaire Diamond Stud Earrings ($510)

JewelStop 14k Solid Yellow Gold Mariner Anklet ($168)

Outdoor Life

Since so many activities take place outdoors these days, Singer says that clothes you can move in are key. Think tracksuits, denim jumpsuits, printed jeans, easy dresses, and cool sneakers. As she puts it, "We live in daylight, so we have to dazzle in daylight."

Shop Outdoor-Worthy Pieces

Nike Air Force 1 Sneakers ($130)

The Drop Britt Tiered Maxi Tent Dress ($60)

The North Face 1996 Retro Nuptse Vest ($212)

Show Me Your Mumu Denim Jumpsuit ($163)

Next up, 20 Spring Trends Amazon Has Us Buying on the Cheap

This article originally appeared on Who What Wear

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