Innerwear as outerwear was on full display Thursday night as luxury lingerie brand Fleur du Mal kicked off the Halloween weekend at New York’s Paradise Club. The masquerade-themed ball was also the second installment of the brand’s 10-year anniversary.
Fleur’s founder and chief executive officer Jennifer Zuccarini — who splits her time between New York and Los Angeles, California, — was on site at the Midtown Manhattan venue, fittingly dressed in a sparkling fringe matching bra and panties set over sheer panty hose.
More from WWD
The invitation didn’t say lingerie was required. Still, there was plenty of it on display. Costumes included Cleopatra-like slipdresses, showgirls wearing little more than barely there thongs, pleather catsuits, angel wings and men sporting lacy undergarments, all concealed under ornate masquerade ball masks.
Guests sipped on concoctions provided by LVMH Moët Hennessy Louis Vuitton as they danced late into the night under the neon-colored lights and tunes by DJs Rachel Winters and Billy Grand. The entertainment included aerial acrobatics, stage performances and burlesque vignettes.
Best of WWD