Febreze Announces Scent of the Year and Fragrance Trends for 2023
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If you're obsessed with taking note of all the design trends for 2023 from color to interiors, your home fragrance should make the list, too! This year, Febreze returns with its highly-anticipated Scent of the Year announcement for its most alluring, yet calming aroma yet. Make room in your fragrance rotation for Mountain, a grounding scent offering a welcome pause amidst the hustle and bustle of hectic schedules.
“The world is prioritizing well-being more than ever before,” said Febreze master perfumer Rafael Trujillo. “As we continue to bring mindfulness to the forefront, connecting to nature has become an essential aspect in life."
Trujillo and a team of expert perfumers at the Febreze Fragrance Group concocted the scent to reflect how consumers are feeling within their homes. The team conducted intensive research that focus on seasonal scent analysis and global trend forecasts.
Similar to how paint is used to boost moods, scent styling can do the same. The 2023 Scent of the Year honors the beauty of the great outdoors, an enticing relief for anyone who is working from home in tight quarters. Mountain's main scent note is alpine, a fresh scent reminiscent of a cool winter day and crisp fruit. The alpine is wrapped in a lovely blend of North American wildflowers, and violet leaves, expertly rounded out with a soothing scent of woodsy cedar.
The Febreze Fragrance Group also looked into trends you'll smell everywhere for candle connoisseurs who are looking for a new addition to their fragrance lineup. “We are seeing trends of nostalgia with modern updates to classic staples like vanilla, peppery and floral notes. In the cooler months, we'll see a leaning towards the calmness of a mountainside retreat into your home," Trujillo explains
Febreze Mountain transports you outside, beckoning the peace of uninterrupted nature. The scent is formulated to suit every home and scent style, whether you love to use an air freshener, plug-in, fabric spray, wax melts, or Small Spaces Freshener. But don't stop there! Trujillo suggests customizing a scent for each room in your home by pairing fragrances for an all-encompassing ambiance. Mountain is available online now or at major retailers nationwide retailing for as low as $4.49 to $6.49. Escape the chaos of running around your home with Febreze Mountain, your moment for reprieve.
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