Fast-growing power of Latina entrepreneurs fueled by 'LatinaFest'

The event, which honors the mind, body, soul, and entrepreneurship of Latina women, launched its first (but definitely not its last) event on Aug. 25, at La Plaza de Cultura y Artes, Los Angeles’s first Mexican-American museum. With more than 1,900 guests and 80 vendors, the festival was a history-making moment — there’s never been a gathering quite like this. It’s also where seven women proudly launched their businesses.

One of those ventures is “For My Homegirls,” an apparel company that uses the power of words to empower the community. Its T-shirts include phrases like “Together we rise higher.” Owner Angie Gonzalez said, “My brand is filling a void for Latinas. It’s a brand with purpose, and I want to spread the message of true unity among women, especially Latinas.”

Gaby Estrada threw her hat in the ring — literally. Her passion for hats started in Mexico. Inspiration struck as she walked through the plaza in Guanajuato and saw her elders stitching and threading perfect pieces of art. She debuted her hat collection, Megavi, to “weave the passions of heritage and fashion into every hat created,” she said.

With Latinas rapidly becoming economic and social powerhouses, LatinaFest is committed to keeping the festival an annual tradition for years to come.

“This is an event where Latinas can connect and learn from each other, so we can be successful in both our personal and professional lives, as well as show the new generations of Latinas pride in their community,” Reynoso said.

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