When it comes to drumming up reasons to shop, celebrating a birthday is at the tippy top of our lists. So since today is Who What Wear's birthday (our 15th birthday, to be exact), it felt like the perfect time to kick-start some shopping incentives. And yes, gifts are included, but they aren't for us. Instead, they're for everyone who made this year's momentous anniversary possible in the first place. The people who read Who What Wear back when the site featured a single daily story; followed along as we created or incubated Byrdie, MyDomaine, Obsessee, THE/THIRTY, JoyLab, Versed, and Merit; and supported the launch of not one but two clothing lines, Who What Wear x Target and Who What Wear Collection. Hint: We're talking about all of you.
To commemorate our big 1-5, Who What Wear's brands—including Who What Wear Collection, Versed, and Merit—are offering up covetable gift options that can be yours with any purchase over $50 from Who What Wear Collection. Looking for an accessory that already has the fashion crowd's stamp of approval? Choose the brown silk scarf that made the rounds during New York Fashion Week. Attempting to get that just-danced-all-night glow without actually going to the club? (Same.) Versed's Dew Point Moisturizing Gel-Cream is the perfect at-home alternative. If you are a fan of the club, Merit's Shade Slick Lip Oil is the only makeup you need to put on before shimmying out the door. Whatever item you choose, it's on us. Consider it a party favor.
The catch? To snag one of the above, you do have to go shopping, but we made it worth your while. Starting today, for one week only (ending October 29), everything Who What Wear Collection is 15% off with the code BDAY15. But like any good sale, pieces won't stay in stock for long. Before the Who What Wear Collection items on your wish list sell out, shop our favorites below. And just think: You're only $50 away from a birthday gift, whether you were born today or not.
Gift Option #1: Who What Wear Collection's 100% Silk Scarf
Spotted on designer and model Jessie Andrews and influencer Grece Ghanem, this chocolate-brown silk scarf is the all-in-one accessory you didn't know you needed. Top, headscarf, neck scarf, belt… You name it—this scarf can be it.
On Grece Ghanem: TheFrankie Shop trench coat; Bottega Veneta Jodie Mini Tote ($1900); Who What Wear Collection scarf
On Jessie Andrews: Who What Wear Collection scarf; Prada tote bag; Dion Lee Low-Rise Straight-Leg Trousers ($476); Bagatiba necklace
Gift Option #2: Merit Shade Slick
Merit Beauty Shade Slick ($0)
Shopping for lip gloss might seem simple, but finding one that goes on smooth, isn't sticky, and complements your complexion can actually be quite a difficult task. It's a good thing then that a formula that checks off all three of those boxes could be yours for free. Aren't birthdays the best?
Gift Option #3: Versed Dew Point
Versed Dew Point Moisturizing Gel-Cream ($0)
There really is nothing better than a dewy glow, especially when it isn't the result of any actual sweating. Luckily, there's Versed's Dew Point gel-cream, which allows you to achieve that damp look sans effort.
Now, a few of our favorites from Who What Wear Collection to inspire your sale shopping…
Who What Wear Collection Georgia Tie-Front Peplum Top ($125)
You know a fabric is good when all you want to do is reach out and touch it through the screen.
Who What Wear Collection Indya Square-Neck Midi Dress ($155)
Did someone ask for the perfect holiday LBD?
Who What Wear Collection Frances Collared Shirt ($125)
This deep V-neck should be in your cart ASAP.
Who What Wear Collection Carmen Relaxed Pull-On Pants ($135)
And if you added the matching top to your cart, you might as well go all the way with the pants, too.
Who What Wear Collection Amaya Vest ($125)
Speaking of fashion crowd–approved pieces, this vest and the accompanying blazer and trousers are being spotted everywhere.
Who What Wear Collection Norah High-Waisted Trousers ($155)
But then again, of course they are. The pleats alone are worthy of a 'fit pic.
Who What Wear Collection Camilla Blazer ($155)
And the final piece of the puzzle is… 15% off.
Who What Wear Collection Fran Bag ($75)
Trust us—you're going to get a lot of questions about this bag, particularly, "Where did you get that?"
Who What Wear Collection Ellis Midi Skirt With Slit ($155)
Faux leather will always look good in fall—and that's a fact.
Who What Wear Collection Lou Button-Down Shirt ($115)
Especially if you pair it with this chocolaty button-down.
Who What Wear Collection Cate Boot ($189)
Knee-high boots are the It boot style for 2021 and beyond.
Who What Wear Collection Cassandra Herringbone Bustier ($115)
This bustier is great on its own, but with its midi-length mate, it's pretty much unstoppable.
Who What Wear Collection Lulu Midi Herringbone Skirt ($155)
See what we mean?
Who What Wear Collection Nicky Knit Polo Top ($88)
A sale on a sale is some kind of miracle.
Who What Wear Collection Olivia Bag ($75)
It might look small, but this bad boy can hold a lot more than you might think.
Who What Wear Collection Anna Bra Top ($60)
For when your regular bra just isn't cutting it.
Who What Wear Collection Bobby Cropped Tank ($95)
If you don't get this cropped tank in the color Dune (pictured here) after watching Dune, do you even like Timothée Chalamet and Zendaya?
Who What Wear Collection Pearlina Sandal ($99)
Soak in the last seconds of sandal weather while you still can.
Who What Wear Collection Sade Button-Down Collared Shirt ($88)
This color is nothing short of perfection.
Who What Wear Collection Justine Twist-Back Top ($125)
This plissé set is great for your first long plane ride in more than a year—and just about every other occasion, too.
Who What Wear Collection Paulina Pull-On Relaxed Pants ($155)
And a moment of appreciation for the matching pants.
Who What Wear Collection Christina Boot ($149)
A classic choice is never a wrong choice.
Who What Wear Collection Erin Crew-Neck Bodysuit ($35)
The same rule applies to this white T-shirt bodysuit, which is the apparel version of black ankle boots.
Who What Wear Collection Darin Sweatshirt ($100)
An obvious option given how many good movies and TV shows are coming out right now.
Who What Wear Collection Nary Relaxed Sweatpants ($100)
And what's a crew-neck without its matching sweatpants?
Who What Wear Collection Eli Relaxed Vegan-Leather Trousers ($155)
Just because leather pants for fall aren't groundbreaking doesn't make them any less appealing.
Who What Wear Collection Stella Cutout Midi Dress ($175)
Now this is a dress that can be styled high or low—it all depends on the accessories.
Who What Wear Collection Bri Double-Breasted Blazer ($185)
Heading back to work? This blazer and the matching trousers are all you really need.
Who What Wear Collection Lila Cuffed Trousers ($155)
Feel free to wear these with or without the aforementioned matching blazer.
Who What Wear Collection Perry Ribbed Cardigan ($135)
We can't get enough of ribbed sets, the ultimate in elevated loungewear.
Who What Wear Collection Nico Cropped Tank ($85)
The key, though, is to wear the entire set together.
Who What Wear Collection Isla Ribbed Pants ($125)
These feel like sweatpants but look like luxury.
Who What Wear Collection Freya Scrunch-Strap Slip Dress ($155)
We're quite entranced by this swirl pattern.
This article originally appeared on Who What Wear
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