Fans Slam Kendall Jenner for Not Addressing Police Brutality After Clips From Pepsi Commercial Resurface

Kelsey Stiegman
·3 mins read
Photo credit: Pepsi/YouTube
Photo credit: Pepsi/YouTube

From Seventeen

The year is 2017. A reality tv show host has just been elected president. Record-breaking protests are breaking out across the country. Pepsi releases a commercial starring Kendall Jenner and from the midst of a crowded march, the model walks up to a police officer to hand him a can of soda. Police brutality finally ends.

Except, that's not how it went.

Pepsi's misguided ad – which was released less than a year after the publicized murder of Alton Sterling by a Louisiana police officer – enraged viewers, because it stood as a blatant example of white privilege. Kendall, a white, millionaire supermodel, may be able to safely engage with a police officer, but for a Black person, this harmless act could be a death sentence. The Pepsi ad was quickly taken down and the brand publicly apologized for missing the mark.

Three years later, police brutality has claimed many more lives (to name a few: Stephon Clark, Bothem Sean, Atatiana Jefferson, Ahmaud Arbery, Breonna Taylor), including that of George Floyd, who died on May 25 after a Minneapolis police officer kneeled on his neck. Again, people are taking to the streets in a nation-wide uprising, but this time, Kendall has remained mostly silent.

Though her famous family members spoke out about the horrific killing days after it made headlines, Kendall waited until May 30 to post a Tweet and share a few updates on her Instagram Stories. "Please help get justice for George and his family #JusticeForGeorgeFloyd #BlackLivesMatter," she wrote, alongside a Change.org petiton.

Many are calling this attempt at activism feeble – especially, for a celebrity with over 159M collective social media followers, who hails from a family made famous by adopting Black culture.

Now, Twitter fans are calling the model out by resurfacing photos of her infamous 2017 campaign.


Kendall has remained quiet on this controversy, as well.

Find out how you can help demand justice for George Floyd.

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