As eye make-up sales soar, meet the Lancôme mascara thousands rave about

Maisie Bovingdon
·Shopping writer
·3 mins read
This Lancôme mascara has received glowing reviews, with some customers hailing it 'the best mascara ever'.  (Getty Images)
This Lancôme mascara has received glowing reviews, with some customers hailing it 'the best mascara ever'. (Getty Images)

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We are constantly on the lookout for the latest products to make our eyelashes look longer and more voluminous.

And now that the lower half of our face is usually covered by a mask when we’re out in public, shoppers are even more inclined to buy eye make-up, according to analysts NPD, reports the BBC.

Sales for “prestige” make-up (meaning products sold in non-supermarket high street stores and department stores, as well as online) has increased during lockdown, according to the analysts – with eye products responsible for an increasing share of make-up sales, up from 22% before lockdown to 25% post-lockdown

So, if you’re looking to upgrade your eye make-up, allow us to introduce a mascara that according to the reviews, cannot be beaten.

Why we rate it

Lancôme Hypnôse Mascara increases both the volume and length of eyelashes.

Some mascaras can make lashes look clumpy, but this one works to separate each lash for a fuller eye make-up look.

The SoftSculpt formula contains ProVitamin B5 which nourishes the lashes, and leaves them feeling supple after application.

Lancôme’s top-rated mascara is buildable, so shoppers can apply a light layer or a number of applications for a bolder evening look.

The mascara is available in black and brown shades, which some may prefer if they have fairer hair or prefer a softer make-up look.

What the reviews say

The Lancôme Hypnôse Mascara has racked up more than 2,500 glowing reviews, with some customers hailing it “the best mascara ever”.

Here’s what other reviews say:

  • “I always get this mascara, it’s the best one I’ve ever tried. I’ve always wanted to find the one for me and this is the one.”

  • “The best mascara ever! My lashes are so small and not visible.”

  • “I have been using Lancôme for 50 years now. I use the black Hypnose mascara. Goes on great and stays on, never smudges or smears and lasts a very long time.”

  • “I can’t tell you how great this mascara is. I have tried many brands and none of them compare to the quality product this mascara is. I have sensitive eyes and this mascara will not irritate my eyes, no flaking or clumping.”

  • “For the last three years I have been using only this mascara. I am absolutely in love with this mascara! it makes my eyes very expressive and I always get a lot of compliments that I have long eyelashes.”

  • “I have used other premium mascaras but nothing comes close to this one.”

Buy it: Lancôme Hypnôse Mascara | £27.50 from John Lewis & Partners

Also available at Boots, lookfantastic and Amazon.

Lancôme Hypnôse Mascara
Lancôme Hypnôse Mascara