Experts are predicting a 'twee' revival on TikTok
TikTok is bringing back the "twee" aesthetic. You might remember it as the "adorkable" fashion style that was popular from around 2013 to 2015. In the early 2010s trendsetters like Zooey Deschanel, Tavi Gevinson and model Alexa Chung popularized the style. In the early 2010s trendsetters like Zooey Deschanel, Tavi Gevinson and model Alexa Chung popularized the style. In the early 2010s trendsetters like Zooey Deschanel, Tavi Gevinson and model Alexa Chung popularized the style. The look was characterized by kitschy vintage styles like colorful satchels, large retro glasses, bangs, stockings and printed shift dresses. The look was characterized by kitschy vintage styles like colorful satchels, large retro glasses, bangs, stockings and printed shift dresses. The look was characterized by kitschy vintage styles like colorful satchels, large retro glasses, bangs, stockings and printed shift dresses. It was popular among the indie-hipster set and fashionistas alike. It was popular among the indie-hipster set and fashionistas alike. In many ways twee was a reaction to the Girls Gone Wild, blinged-out party girl and hypersexualized aesthetics foisted upon women in the early 2000s. In many ways twee was a reaction to the Girls Gone Wild, blinged-out party girl and hypersexualized aesthetics foisted upon women in the early 2000s. It also coincided with the mainstream's new embracement of "nerd" culture like the Big Bang Theory and the early inklings of the Marvel Cinematic Universe. It also coincided with the mainstream's new embracement of "nerd" culture like the Big Bang Theory and the early inklings of the Marvel Cinematic Universe. For the first time, it seemed, it was cool to be kind of dorky and offbeat. Now Twee is making a comeback on TikTok — and it's polarizing
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