Some bedding brands get carried away with their marketing claims, which can mislead to shoppers buying sheets for the wrong reasons. Here are some common areas with suspicious claims, and what you need to know about them to avoid getting duped:
✔️ Thread count: With all of the new fabrications over the years, thread count is much less important these days, especially if the sheets are not 100% cotton. Though we often see top performing cotton sheets in the 300-500 thread count range, it's easy to inflate the number so it's better to look at the fiber content and construction to determine whether a set is right for you.
✔️ Bamboo, eucalyptus and other tree fibers: You may notice these so-called "plant" sheets when you shop, and other review sites may even promote their sustainability claims. However, our scientists advise that these are sheets falsely labeled — and are actually rayon.
While bamboo sheets may sound natural and luxurious, they undergo an intensive chemical process that removes all trace of the original plant. Lyocell often follows a more sustainable manufacturing process than other types of rayon, but there's still no trace of eucalyptus or other plant fibers after the chemical processing. This doesn't mean the sheets are low quality; just be wary of any plant-content claims if that's what is swaying your decision.
✔️ Eco-friendly and health-related claims: Brands sometimes promote their sheets as being better for you and the environment. Our experts share that you should be dubious unless they're certified organic from a trusted source, like GOTS. Most sheets these days are certified Standard 100 by Oeko-Tex, which lets you know that a finished fabric has been tested to ensure there are no unsafe levels of known harmful chemicals.
While it's certainly a good certification to check whether a textile product is deemed safe, just be wary of any claims a brand makes that are attributed to this standard. It does not mean a fabric is organic or "free of" chemicals because it does allow for low levels, and it doesn't support claims related to the manufacturing process since toxic chemicals could've been used but washed out.