Jerry Seinfeld is set to write, star, direct, and produce a film about the invention of Pop-Tarts. "Stuck at home watching endless sad faces on TV, I thought this would be a good time to make something based on pure silliness," he told Deadline. "So we took my Pop-Tart stand-up bit from my last Netflix special and exploded it into a giant, crazy comedy movie."
Seinfeld's Pop-Tart stand-up bit in 23 Hours to Kill is about him discovering the magic of Pop-Tarts he was a kid. He jokes, "How did they know that there would be a need for a frosted fruit-filled heated rectangle in the same shape as the box it comes in, and with the same nutrition as the box it comes in?"
Watch Seinfeld deconstruct the Pop-Tart joke:
Here's everything we know about Seinfeld's Unfrosted: The Pop-Tart Story.
What is the story about?
Netflix describes the film as "a tale of ambition, betrayal, sugar, and menacing milkmen" and "the race to change breakfast forever." It will be set in 1963 Michigan, and focus on the rivalry between two Michigan cereal companies, Kellogg's and Post. (Post was once owned by heiress Marjorie Merriweather Post.) Pop-Tarts were first introduced to the public in 1964.
Seinfeld co-wrote the film with Spike Feresten and Barry Marder.
The cast of Unfrosted is extremely funny.
Along with Seinfeld, the film will feature Hugh Grant, Melissa McCarthy, Jim Gaffigan, Amy Schumer, James Marsden, plus supporting roles played by Jack McBrayer, Max Greenfield, Bobby Moynihan, Christian Slater, Adrian Martinez, Thomas Lennon and Sarah Cooper. No specific roles have been announced yet.
It is set to begin filming this summer in California.
No release date has been announced yet.
We will update this post as soon as we learn more.
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