For Everlane, what we might refer to as “blowout sales” are admittedly few and far between — and rightfully so. Their direct-to-consumer setup and transparent prices are fair and competitive 365 days a year, so we don’t expect the same yo-yo markups and markdowns that other retailers roll out on a seasonal basis. However, come holiday season, all bets are off — Everlane jumps on the sale bandwagon just like everyone else, and we’re here for it. And after making us wait for basically the entire weekend, the San Francisco-based retailer is using Cyber Monday to unveil some huge discounts on giftable, winter-friendly buys.
The brand's oft-trolled Choose What You Pay section normally offers over-produced goods that have done lengthy tours of duty on the site, but this year, on Cyber Monday, the page will play temporary host to a number of white-hot goods like the ReDown Puffy Puff, Cashmere Crewneck, and the Cocoon Coat with signature tiered discounts of 20% to 40% off — basically every essential you’ve been eyeing since the mercury descended past 55. The kicker? The chosen styles will go back up to full price on December 3, making this a blink-and-you’ll-miss-it digital shopping opportunity. So click through to see what’s going to be in markdown mode — or head straight to the source to browse for yourself.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.
Like what you see? How about some more R29 goodness, right here?