Even Emma Watson’s Beauty Routine Is Green

Leah Prinzivalli
Emma Watson (Photo: Getty Images)
Emma Watson (Photo: Getty Images)

Emma Watson turned her press tour for Beauty and the Beast into an opportunity for good. Instead of using the events as an opportunity to lift herself up, she created a separate Instagram account dedicated to the sustainable fashion she’s wearing on the road to promote environmentalism. However, her dedication to green living doesn’t just stop at her clothing — she also chooses eco-friendly beauty products.

Merci beaucoup Paris for the wonderful start to the @beautyandthebeast tour! We felt like we were back in the heart of the film. Next stop – London. Did you know in the French version of the film, Cogsworth is called Big Ben? And Philippe is called Philbert?! ???????????? Body by @woronstore, a slow fashion brand that focuses on everyday essentials. Each underwear garment is made from Lenzing Modal® fabric, a fibre made from beech wood sourced from sustainable forestry plantations in Europe. Socks by @boodywear, a brand that produces underwear made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Faux leather jacket and dress by @stellamccartney Boots by @goodguysdontwearleather. The brand doesn't use any animal products in its collections, which are made in Porto, Portugal, helping preserve the traditional shoe making industry of the region. Fashion info verified by @ecoage #ecoloves Concealer by @rmsbeauty which is formulated with raw, food-grade and organic ingredients in their natural state. Red pomegranate cheek and lip stain by @thebodyshop, who campaign to 'Enrich Not Exploit’ by protecting endangered habitats from intensive farming expansion, bronzer by @vitaliberata who have developed a collection of tanning products free from parabens, alcohol and that spray tan smell. Powder by @iliabeauty which is made from organic powdered corn and minerals instead of loose talc. Brown eye pencil by @honest_beauty who champion fair labour and human rights with their Health & Sustainability Standards. Lip balm from @tataharper who formulate and manufacture their natural and organic products from their farm in Vermont. Eyebrow gel by @janeiredale which is certified cruelty-free and eyebrow pencil by @alimapure who make their products in a diverse range of colours to suit all skin tones and offset 100% of their corporate carbon emissions. Beauty product info verified by @contentbeauty

A post shared by The Press Tour (@the_press_tour) on Feb 21, 2017 at 12:54pm PST

Watson’s latest posts detail products from skincare to lipstick to bronzer. She walks fans through the thoughtful reasoning behind her product choices and seems to only use organic, fair trade items.

“Powder by @iliabeauty which is made from organic powdered corn and minerals instead of loose talc,” she explains in one caption. “Hair styling using @johnmastersorganicsusa who created their first organic haircare products in 1991 and use bottles made from the most recyclable plastic type and boxes made from 100% recycled paper with 100% soy ink,” she shared.

In a rare move for a celebrity, the product lists read far less like sponsored or endorsement deals with companies and simply like a woman using her platform to raise awareness.

Most recently, on a flight from Paris to London, she wore products from RMS Beauty, Alima Pure, Tata Harper, Jane Iredale, Ilia Beauty, Honest Beauty, Vita Liberata. She even has her product choices verified by Content Beauty, a lead e-tailer in the natural beauty field.

As Watson continues hyping Beauty and the Beast, natural beauty fans should follow the_press_tour for what’s shaping up to be a long list of must-try beauty companies.

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