The 2018 Emmys marked the first time ever that Madelaine Petsch of Riverdale attended the celebration of all things film and television. And for her official Emmy Awards debut, the actor went all out with her beauty routine, channeling just a touch of Cheryl Blossom for one of the evening's most memorable looks.
For her beauty look, Madelaine rocked voluminous curls that were swept to the side. She paired her choice in hair with a fun makeup palette that included winged eyes, a nude lip, and mascara with serious volume. Although the traditional red lipstick of her Riverdale counterpart was missing, the style was very reminiscent of Cheryl Blossom's beauty routine.
In an interview with Teen Vogue, Madelaine's hairstylist Marc Mena explained how the actor's first time at the Emmys factored into their beauty choices. "We wanted the entire look – hair, makeup, dress – to come together as one cohesive look but also be a bit dramatic as this is her first time attending," he said. "Her dress is so colorful and we did not want the hair to take away from the dress or the dress to take away from anything else at the same time. It all came together perfectly to look clean and natural."
Marc revealed that her dress was "very structured" and since the formal item of clothing also featured a corset, he didn't want for her makeup and hair to look too overpowering. "We wanted to keep it looking modern and young," he said.
If you're feeling inspired to try a similar look, Marc shared his BTS style secrets with Teen Vogue. For Madelaine's look he used the ghd Platinum+ styler, noting that the product has the ability to recognize the thickness of your hair.
In addition to having the proper hair products, Marc also said it's important not to "overthink" your work. "It is a natural cool so you do not want such a uniform curl, which is why I curled the hair using a flatiron versus a curler," he said. "Twist the ghd platinum+ to create that s-wave look. Let it flow, don’t be afraid to brush through it and touch it – that will present youthfulness and sexiness."
The hairstylist also believes that the style, and others like it, will be quite popular throughout the fall. He said that current hair trends are focused on embracing the natural whims of your hair. "It is all about not trying to hard," he said. "Be effortless. Don’t try to recreate what your hair naturally wants to do. Go with your natural texture and emphasize that! Just like we are told to be comfortable in your own skin…be comfortable in your own hair."
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Want more from Teen Vogue? Check this out: Riverdale Just Hinted That Cheryl and Toni Will Be Going Strong in Season 3