Emma Watson Uses ‘Beauty and the Beast’ Press Tour to Help the Earth

Emma Watson has been promoting more than just her new movie, Beauty and the Beast, on her recent press tour. In a move that’s been both commendable and endearing, the international style icon and movie star has also been a sustainability advocate, strictly wearing outfits that are eco-friendly. To keep her fans up to date on her fashion choices during the tour, Watson has been chronicling each look on the Instagram account the Press Tour. And while notable designers have included Stella McCartney, Louis Vuitton, and Oscar de la Renta, there have also been plenty of less-recognized, eco-friendly brands among the standouts — now getting some serious attention, thanks to Watson’s efforts.

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