Emma Chamberlain Addresses Those Claims That She’s Selling Instagram DMs for $10,000 👀
ICYMI, alleged screenshots from Emma Chamberlain’s merch website popped up on Twitter over the weekend, claiming to charge $10,000 (!!) for an Instagram DM from the social media star herself. Dubbed a “personal thank you note,” the listing stunned fans and followers. “why is emma chamberlain charging 10K for an instagram DM this is wild,” one viral tweet read.
But nope, Emma is not selling Insta DMs for $10k (phew!). In a statement to E! News, the internet personality set the record straight on the false listing.
“A few days [ago] I started seeing comments asking why I was selling a DM for $10k. I assumed this was an online scam, as I had never offered to sell a DM for any amount of money, let alone $10k,” Emma shared. “People were saying this was for sale on my merch site, so I checked the site to see if it had been hacked and couldn't find anything out of the ordinary.”
“I immediately got in touch with my merch company Cozack who further investigated and put the site under construction while looking into the issue,” she continued.
Emma’s site remains “under construction,” featuring only a message from Cozack on the homepage. Turns out, the $10k thank you note was intended just for testing purposes and was never meant to go live.
“There have been false and inaccurate claims that Emma Chamberlain was offering DM’s in exchange for $10k,” the statement begins. “As background in 2018, Cozack (Emma’s merch company) was testing a prospective reward program related to Emma’s Merch without her knowledge. In testing they created an outrageous, never activated reward level that was not intended to be active or purchased.”
“The test program was never discoverable on the main page or product listing site, which is another reason that Emma had no knowledge of this,” the message continued. “With the internet’s tendency to create false narratives around sensationalized stories we wanted to provide you with the truth firsthand and from the source.”
Well, there you have it.
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