Electrolux is looking to inspire change and highlight how sustainable fashion can change our world

Almost half of 18-25 year olds feel pressure to wear new clothes every day, but we need

to rethink that

Video Transcript

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VANESSA BUTANI: It's really important to think about the aspect of caring for clothes because it does have a environmental impact. We know from research that just extending the life of clothes by nine months can reduce the carbon impacts, the water impact, and the waste produced by 20% to 30%.

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