Chelsea Handler just dropped a video of herself throwing her bra at the camera for the "Bra Toss Challenge." And if you're confused about what that is, you're in good company!
The Bra Toss Challenge appears to be following the same format as the Ice Bucket Challenge, except raising awareness of "sisterhood" or "feminism" instead of a specific charity or issue. It was started by author and YouTube star Lilly Singh, who on International Women's Day called for women to toss their bras "in support of strong, powerful women everywhere." Literally, toss it. Just like, throw it at the floor, name a woman who inspires you, and then nominate other women to do the same.
While it looks like lots of women are feeling empowered and inspired by the movement, is it just us, or does the whole thing feel a little...hollow? Like, awesome, women should support other women and compliment each other and lift each other up, YES. Here for that. But what does dropping a bra for #feminism ultimately accomplish? (Besides getting your bra dirty.)
If you want to do the Bra Toss Challenge, great, and by watching the videos you'll probably learn about a bunch of cool women who did great things. But after you toss your constrictive undergarments, maybe donate a small amount to one of the awesome organizations here, or turn that bra into a slingshot and launch things at the people trying to defund Planned Parenthood?
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