E.l.f. Cosmetics Launches Denim-Inspired Beauty with American Eagle
Here are all the exclusive deets on this Canadian tuxedo beauty drop we can't wait to get our hands on.
The Canadian tuxedo's hold on everyone's hearts is unmatched (at-least fashion-wise) and now their stamp of approval to its ever-growing influence is the collaboration between two beauty and fashion power houses: e.l.f. Cosmetics and American Eagle. On Thursday, March 30, the beloved beauty and fashion brands will drop a denim-inspired makeup launch that will make every jean-lover extremely proud.
You'll find three new products in the collection for your most pressing skin and makeup needs: the Get Cheeky Clay Mask in denim-blue colored clay to hydrate and smooth skin (on your face and body), the Denim Daze Eyeshadow Palette that has 12 different matte and shimmer shades to match your favorite pair of jeans, and the Perfect pHit Lip Balm that contains pH level color-changing technology that adapts to your perfect shade of a pink neutral lip. You can also snag the entire line in the Beauty is in Your Jeans Vault, which includes all three products and an adorable cosmetics bag designed by American Eagle and made of — you guessed it — denim.
Beauty fans know to never be disappointed by any collaboration e.l.f. cosmetics puts out. (How can anyone forget the iconic Dunkin' and Chipotle collections?). This denim launch marks the first-ever fashion partnership for the Gen-Z beauty fave, and to make it even more special, both brands have tapped "Outer Banks" star Carlacia Grant as the face of the collection's campaign (a.k.a the brand's "Belfie Queen").
So mark those calendars and set those alarms ASAP. If previous e.l.f. drops have taught us anything, these products are bound to sell out fast, and this is one collection you won't want to miss.
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