- Oops!Something went wrong.Please try again later.
If you purchase an independently reviewed product or service through a link on our website, we may receive an affiliate commission.
Dua Lipa gave her edgy style a sporty twist this week in a new campaign for Puma.
More from Footwear News
The brand ambassador posed for the athletic powerhouse on Instagram yesterday, modeling a two-tone jacket layered over a cherry beaded triangle top, spandex shorts and fishnet tights; similar jackets retail for $65 on Puma’s website.
The finishing touch of the outfit came in the form of platform sneakers from the German brand. Titled the Mayze silhouette, the two-tone design highlights all white uppers with black accents along the sides and midsole. The unreleased design will drop on April 16 with a retail price of $90 at Puma.com as well as at the brand’s New York flagship store.
Dua Lipa signed on as a Puma ambassador in November 2020 with a multi-year deal as she serves as the face of its women’s business. Through her new title, the musician will aim to “help inspire women around the world” through worldwide efforts and “important inclusive initiatives close to her heart,” according to the company.
It’s no surprise that the brand tapped Dua Lipa to debut the new sneaker silhouette, either. Beyond an award-winning music career, Dua Lipa herself dips her toes in the fashion world quite often. From sitting from rows at major shows during Fashion Month to selecting daring duds for red carpet appearances, she keeps things regularly exciting. The “Levitating” singer previously appeared in campaigns for YSL Beauté and Fragrance, Adidas and Pepe Jeans amongst others.
Her ensembles and style are credited to celebrity stylist Lorenzo Posocco; Dua Lipa is Posocco’s main clientele but he has also worked with Troye Sivan and Alex Demie in the past.
While Dua Lipa’s sneakers may not be available just yet, you can still achieve her standout style in these similar kicks from Puma.
Buy Now: Puma Cali Sneakers, $80.
Buy Now: Puma Basket Classic XXI, $70.
Click through the gallery to discover more of Dua Lipa’s boldest style moments over the years.
Launch Gallery: Dua Lipa's Best Red Carpet Style