All The New Drugstore Makeup To Add To Your Stash In 2021

aimee simeon
·4 min read

There's no magic spell that we can recite to recover from 2020 instantly, but hitting the "reset" button on different areas of your life can help birth a new outlook as you look ahead to 2021. If you've already purged your closet of all of the "could-have-been" outfits and cleansed your fridge of all the half-eaten takeout left over from December, your makeup collection is the next place that deserves an upgrade.

That's right: It's time to throw away your dried-out mascaras and crushed highlighter compacts and make room for all the fresh makeup hitting shelves this month. Luckily, there are plenty of new products in the makeup aisle that'll make getting ready for Q1 Zoom calls a breeze. From barely-there lip stains to updated brow pencils that'll make you look more put-together in seconds, find our favorite new makeup launches, ahead.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

<h2>L’Oréal Paris Brilliant Signature Lip Stain</h2><br>If full-coverage <a href="https://www.refinery29.com/en-us/best-matte-lipstick" rel="nofollow noopener" target="_blank" data-ylk="slk:matte lipsticks" class="link rapid-noclick-resp">matte lipsticks</a> have been slowly phased out of your makeup routine, pick up a few of these new lip stains that'll give you just enough color without going opaque. The formula comes in 12 classic colors and leaves behind a high-shine finish that'll leave your lips looking just-bitten after an eight-hour workday.<br><br><strong>L'Oreal Paris</strong> L’Oréal Paris Brilliant Signature Lip Stain, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.walmart.com%2Fip%2FL-Oreal-Paris-Brilliant-Signature-Shiny-Lip-Stain-Lipstick-Be-Brilliant-0-21-fl-oz%2F540457842" rel="nofollow noopener" target="_blank" data-ylk="slk:Walmart" class="link rapid-noclick-resp">Walmart</a>

L’Oréal Paris Brilliant Signature Lip Stain


If full-coverage matte lipsticks have been slowly phased out of your makeup routine, pick up a few of these new lip stains that'll give you just enough color without going opaque. The formula comes in 12 classic colors and leaves behind a high-shine finish that'll leave your lips looking just-bitten after an eight-hour workday.

L'Oreal Paris L’Oréal Paris Brilliant Signature Lip Stain, $, available at Walmart
<h2>L'Oreal Paris Skin Paradise Water Infused Tinted Moisturizer with SPF 19</h2><br>On days when your skin needs just a little love but you don't feel like putting on <a href="https://www.refinery29.com/en-us/best-liquid-foundation" rel="nofollow noopener" target="_blank" data-ylk="slk:heaps of foundation" class="link rapid-noclick-resp">heaps of foundation</a>, this tinted-moisturizer tube will come in clutch. Water, aloe vera, and witch hazel are the key ingredients for soothing and treating sensitive skin while providing a lightweight glow with natural-looking coverage.<br><br><strong>L'Oreal Paris</strong> L'Oreal Paris Skin Paradise Tinted Moisturizer, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.target.com%2Fp%2Fl-39-oreal-paris-skin-paradise-water-infused-tinted-moisturizer-with-spf-19-medium-02-1-fl-oz%2F-%2FA-80114931" rel="nofollow noopener" target="_blank" data-ylk="slk:Target" class="link rapid-noclick-resp">Target</a>

L'Oreal Paris Skin Paradise Water Infused Tinted Moisturizer with SPF 19


On days when your skin needs just a little love but you don't feel like putting on heaps of foundation, this tinted-moisturizer tube will come in clutch. Water, aloe vera, and witch hazel are the key ingredients for soothing and treating sensitive skin while providing a lightweight glow with natural-looking coverage.

L'Oreal Paris L'Oreal Paris Skin Paradise Tinted Moisturizer, $, available at Target
<h2>Maybelline Lash Sensational Sky High Washable Mascara</h2><br>Before quarantine, our <a href="https://www.refinery29.com/en-us/best-drugstore-mascara" rel="nofollow noopener" target="_blank" data-ylk="slk:mascara priorities" class="link rapid-noclick-resp">mascara priorities </a>were different: We searched around for length, volume, and waterproof formulas that wouldn't budge through a quick commute or a brisk workout. Now, we want those same lifting and lengthening effects to come off without oil cleanser before bedtime. This new Maybelline formula, which has a flexible tower brush and volumizes each lash, glides off easily — but it also comes in a waterproof formula if you prefer. <br><br><strong>Maybelline</strong> Maybelline Lash Sensational Sky High Washable Mascara, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.walmart.com%2Fip%2FMaybelline-Lash-Sensational-Sky-High-Washable-Mascara-Makeup-Very-Black-0-24-fl-oz%2F855955384" rel="nofollow noopener" target="_blank" data-ylk="slk:Walmart" class="link rapid-noclick-resp">Walmart</a>

Maybelline Lash Sensational Sky High Washable Mascara


Before quarantine, our mascara priorities were different: We searched around for length, volume, and waterproof formulas that wouldn't budge through a quick commute or a brisk workout. Now, we want those same lifting and lengthening effects to come off without oil cleanser before bedtime. This new Maybelline formula, which has a flexible tower brush and volumizes each lash, glides off easily — but it also comes in a waterproof formula if you prefer.

Maybelline Maybelline Lash Sensational Sky High Washable Mascara, $, available at Walmart
<h2>Maybelline TattooStudio 36 HR Pigment Brow Pencil</h2><br>This isn't your average brow pencil: It's an advanced brow crayon for creating hair-like strokes that won't smudge or fade for hours. The formula has a cream-to-powder finish that'll leave your arches fuller and fluffier in no time.<br><br><strong>Maybelline New York</strong> Maybelline TattooStudio 36 HR Pigment Brow Pencil, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.walmart.com%2Fip%2FMaybelline-TattooStudio-Tattoo-Brow-36HR-Pigment-Brow-Pencil-Black-Brown-0-026-oz%2F953818889%3Fselected%3Dtrue" rel="nofollow noopener" target="_blank" data-ylk="slk:Walmart" class="link rapid-noclick-resp">Walmart</a>

Maybelline TattooStudio 36 HR Pigment Brow Pencil


This isn't your average brow pencil: It's an advanced brow crayon for creating hair-like strokes that won't smudge or fade for hours. The formula has a cream-to-powder finish that'll leave your arches fuller and fluffier in no time.

Maybelline New York Maybelline TattooStudio 36 HR Pigment Brow Pencil, $, available at Walmart
<h2>e.l.f. Cosmetics Camo CC Cream</h2><br>If you're a fan of the e.l.f. Camo collection, then this CC Cream will be a winner in your book. Not only will it give you a smooth, buildable medium finish, but SPF 30, niacinamide, and collagen work overtime to make sure your skin stays soft and safe.<br><br><strong>e.l.f. Cosmetics</strong> e.l.f. Cosmetics Camo CC Cream, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.elfcosmetics.com%2Fcamo-cc-cream%2F300176.html%3Fdwvar_300176_Color%3DFair%2520120%2520N%26cgid%3Dwhats-new%23start%3D1" rel="nofollow noopener" target="_blank" data-ylk="slk:e.l.f. Cosmetics" class="link rapid-noclick-resp">e.l.f. Cosmetics</a>

e.l.f. Cosmetics Camo CC Cream


If you're a fan of the e.l.f. Camo collection, then this CC Cream will be a winner in your book. Not only will it give you a smooth, buildable medium finish, but SPF 30, niacinamide, and collagen work overtime to make sure your skin stays soft and safe.

e.l.f. Cosmetics e.l.f. Cosmetics Camo CC Cream, $, available at e.l.f. Cosmetics
<h2>Rimmel Stay Plumped Lip Gloss</h2><br>A few swipes of this plumping gloss is all you need for smoother, more lush lips in seconds. The cinnamon-infused oil formula comes in 13 shades from neutral pink to deep plum, so you can wear it alone or layer it on top of lipstick. <br><br><strong>Rimmel</strong> Rimmel Stay Plumped Lip Gloss, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.target.com%2Fp%2Frimmel-stay-plumped-lip-gloss%2F-%2FA-80586465%3Fpreselect%3D80178081%23lnk%3Dsametab" rel="nofollow noopener" target="_blank" data-ylk="slk:Target" class="link rapid-noclick-resp">Target</a>

Rimmel Stay Plumped Lip Gloss


A few swipes of this plumping gloss is all you need for smoother, more lush lips in seconds. The cinnamon-infused oil formula comes in 13 shades from neutral pink to deep plum, so you can wear it alone or layer it on top of lipstick.

Rimmel Rimmel Stay Plumped Lip Gloss, $, available at Target
<h2>Milani Illuminating Face Primer</h2><br>On full-face or foundation-free days, your skin will sparkle when you layer on this illuminating primer, which has vitamin C and squalene to plump and brighten your skin no matter which way you use it. <br><br><strong>Milani</strong> Illuminating Face Primer, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.target.com%2Fp%2Fmilani-illuminating-face-primer-bright-side-1-fl-oz%2F-%2FA-80021432%23lnk%3Dsametab" rel="nofollow noopener" target="_blank" data-ylk="slk:Target" class="link rapid-noclick-resp">Target</a>

Milani Illuminating Face Primer


On full-face or foundation-free days, your skin will sparkle when you layer on this illuminating primer, which has vitamin C and squalene to plump and brighten your skin no matter which way you use it.

Milani Illuminating Face Primer, $, available at Target

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