Is #breastfeeding the new #iwokeuplikethis? Doutzen Kroes, who had her second child in July, shared an image of herself pumping on Instagram. “Daily routine! I’m promoting breastfeeding, it’s the best for your baby when possible!” she captioned the photo. The former Victoria’s Secret spokeswoman is the latest model mamma to share a selfie of the intimate act. Miranda Kerr, Gisele Bündchen, Natalia Vodianova, and more have all led the charge in normalizing breastfeeding with some simple social media snaps.
Russian model Vodianova, who recently covered Glamour magazine, shared an image of her son Maxim suckling last year. Orlando Bloom’s ex Kerr announced she gave birth by posting a photo to Twitter with her newborn baby Flynn. But Bündchen’s made the most noise of them all. “What would I do without this beauty squad after the 15 hours flying and only 3 hours of sleep #multitasking#gettingready,” she captioned the photo of herself wearing a white robe, getting her hair, makeup, and nails done, all while daughter Vivian Lake Brady rested in one arm and ate.
But while with each shared portrait, awareness spreads, Kroes has taken up the cause most fervently as of late. The 30-year-old also posed for Vogue Netherlands with her family, including husband Sunnery James and 4-year-old son Phyllon, while breastfeeding 7-month-old daughter Myllena. Kroes has made her motivation clear, why multiple models have become the face of breastfeeding is a mystery, especially because as Bündchen most clearly showed in her Instagram, a supermodel’s multitasking is very much unlike that of a non-famous mom’s.