The CBD industry might already be a crowded market continuing to expand every day, but DJ Khaled’s BLESSWELL is not just ‘anotha one’. While many other celebs have jumped into the world of CBD edibles, topicals, and tinctures, today, Khaled expands his empire into CBD-enhanced men’s grooming products.
The Grammy award-winning artist partnered with Endexx Corporation to launch a collection of six, refreshingly tropical, spa-like products for men to upgrade their skincare routine at an accessible price.
It's no secret that Khaled preaches wellness rituals, from meditation to manifestation across his platforms and into his music, and self-care through skincare is one of his major keys to his success. Each BLESSWELL product focuses on a natural approach to achieve healthy hair and skin, essential to a man’s wellbeing.
“I love self-care," says Khaled. "If you follow Khaled, you know I’m going to motivate you and inspire you to take care of yourself.”
And Khaled knows a thing or two about success. In collaboration with celebrity friends—Justin Bieber, Drake, and Post Malone, to name a few, the music mogul’s twelfth studio album, Khaled Khaled took the number one slot on the Billboard 200 chart this month.
“It’s important to be proactive and stay healthy, no matter where life takes you," says Khaled. "Showing gratitude for life by taking care of yourself is a beautiful thing.”
BLESSWELL introduces men to a holistic skincare journey, inspired by DJ Khaled’s pursuit for wellness and his passion to motivate others to live well, too.
“We have to embrace our blessings, but we also have to take care of our blessings," says Khaled. "Using these products is almost like watering your plants, cutting your grass, getting a haircut—just taking care of yourself.”
Though Khaled couldn’t pick a favorite product in the line; he loves incorporating them all into his daily routine. Each skew is refreshing, tropical-scented, and enhanced with 300mg of U.S.-grown hemp that soothes, hydrates, and nourishes the skin. From the blue charcoal face mask with lavender and mint, to a conditioning beard oil with watermelon seed and argan, and even a daily moisturizer of hazel and chamomile, the mix of lightweight, cooling formulas will make you feel like you're on vacation seven days a week. Other products in the line are a facial cleansing scrub, body wash, and shave cream.
“I love to island hop. I love flowers, I love nature, and the sun. I represent light, love, and progress. Everything I try to surround myself with is that vibe,” he says. The natural, minty-fresh island breeze scent of BLESSWELL products and sustainably-sourced materials are just another an extension of Khaled’s vibrant, nature-loving personality.
To amplify the launch, BLESSWELL will release a limited, three-part guided meditation series voiced by Khaled himself. One part of the series will be available to stream across Apple Music and Spotify, while the full series be exclusively available as a gift with purchase through the brand's website.
The pricing of the collection ranges from $15 to $26 and will be available BLESSWELL’s website starting May 21st.
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