I’ll Everyone breathes a sigh of relief at the sight of a short line at Disneyland. A family trip to a theme park is stressful enough, without having to spend half the day standing in the blazing hot sun with impatient children. But when Disneyland lines appeared shorter this summer, guests took that as a sign of trouble. Now, a Disney executive is setting the record straight.
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In early July, Disneyland guests started reporting that the park felt less crowded and popular rides had surprisingly short lines. This caused many to speculate that the parks were suffering and seeing drastic drops in attendance. Bob Chapek, chairman of parks, experiences and products for Walt Disney Company, points out the absurdity in these claims. As he recently told CNBC, shorter lines are not only an obviously good thing, but indicative of the park’s efforts to improve guest experience
“The deep secret is that we don’t intend to have lines,” he said. “If you build in enough capacity, the rides don’t go down and it operates at 99 percent efficiency, you shouldn’t have 10-hour lines.” He continued, “So 10-hour lines are not a sign of success. It should be seen as a sign of, frankly, failure.”
Guests were especially surprised by shorter lines at the ultra-popular Star Wars: Galaxy’s Edge attraction. In early August, Disney CEO Bob Iger clarified that several factors could have attributed to this. “Some people stayed away just because they expected that it would not be a great guest experience,” he said.
Let’s just enjoy this while is lasts, shall we?
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