LONDON — Di Minno, the luxury Italian footwear brand, is stepping up its shoe game and strategy.
The brand has opened a second store inside Burlington Arcade, the mid-19th-century shopping mall off Green Park decorated with champagne wallpaper and gold fixtures.
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The second store follows the success of Di Minno’s Sloane Square store and the appointment of Alina Balaci as managing director.
She’s held positions as commercial director at Christopher Kane and wholesale manager at Burberry.
‘’As I step into this new role, my passion is driven by a strong dedication to both the growth of the business and the team. I’m embarking on this venture to expand Di Minno in the luxury footwear industry and foster a culture built on collaboration, creativity and unwavering commitment,” Balaci said in a statement.
The brand’s president and creative director Franca Aschenbrenner said London is a place “somewhere that I have seen as a visionary city for years and I’m beyond proud to see my design and vision come to life here.”
Alessandro Maria Ferreri, chief executive officer of The Style Gate, a Milan-based consultancy, is also on the Di Minno team as strategic adviser.
Last month, Aschenbrenner and Ferreri hosted cocktails at the Italian restaurant Sparrow in London’s Mayfair.
“I am proud to have grown Di Minno to a point of recognition and establishment and look forward to putting all of my expertise into the brand to further develop and establish the Di Minno name in the luxury, fashion and footwear industries,” Ferreri said.
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