It didn’t take long for longtime Adidas exec Jon Wexler to land a new job.
Effective Sept. 14, Wexler will be the VP of Shopify’s creator and influencer program, the company announced today. In the role, he will be tasked with helping creators, makers and artists “translate their audiences and personas into new, scalable brands and businesses.” Shopify explained this will help strengthen its relationships with this group of people, which it described as “a growing segment of entrepreneurs.”
“Our goal is to help as many aspiring entrepreneurs as possible go from just an idea to a thriving and successful business. Creators and influencers are a unique type of entrepreneur — and we want them to build their brands and legacies on Shopify,” Shopify VP and GM Loren Padelford said in a statement. “This is why I am so excited to have Jon join our team. Combining Jon, Shopify and the creator community will be a game-changer in how this group uses its influence to create world-class brands.”
Yesterday, FN obtained an email sent to Adidas employees stating Wexler was leaving the company, which he then confirmed on Instagram.
His most recent role at Adidas was GM of Yeezy, which he assumed in November 2019. According to his LinkedIn profile, Wexler was the VP of global entertainment and influencer marketing for Adidas prior to his role at Yeezy, a position he held for more than two years, and the global director of entertainment and influencer marketing for more than eight years before that.
“I’m a long-time admirer of Shopify, and I strongly believe in its mission to level the playing field for entrepreneurs,” Wexler said in a statement. “Joining Shopify to build and lead their creator and influencer program, I’ll have a unique opportunity to help makers and artists of all sizes and scopes build connections with their customers. That’s incredibly special.”
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