On Debuts Its Marathon-Ready Shoe With New State-of-the-Art Earphones to Match

Claudia Miller

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On Running is joining forces with luxury audio brand Bang & Olufsen to bring you everything you need for a successful run.

Today, the companies introduced the ultimate running kit complete with On Cloudboom, the brand’s state-of-the-art competition shoe, and a limited-edition version of Bang & Olufsen’s wireless sports earphones, the Beoplay E8 Sport On Edition. Both available now online, the On Cloudboom can be found for $200 at On-Running.com and at select retailers such as Holabird Sports, while the headphones sell for $300 at On’s website as well as at Bang-olufsen.com and in select Bang & Olufsen stores worldwide.

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The On Cloudboom combines what one could need for a marathon in terms of design. The brand’s signature CloudTec cushioning provides a comfortable base and its carbon-fiber infused Speedboard, a liquid-injected plate between the midsole and upper, loads with energy for responsiveness during strides. It’s engineered mesh in the uppers create lightweight breathability, which sits atop a new grip-rubber compound in the outsole with an atypical tread that gives these shoe grip. Also, the rocker shape of the bottom unit propels you forward.

“It has always been a dream of mine to create the ultimate competition running shoe,” Olivier Bernhard, co-founder of On and multiple Ironman World Champion, said in a statement. “The Cloudboom is created with the inputs of our elite athletes who know what it takes to run your fastest marathon ever. At the same time, I love the Clouboom’s silhouette. It incorporates the core DNA of our brand — minimalist design and maximum performance — a principle we share with Bang & Olufsen.”

And that’s not all — the Bang & Olufsen’s Beoplay E8 Sport On Edition earphones come in an easy compact design for you to throw in your pocket and get moving. A wireless charging case keeps them loaded for long-lasting power for miles, constructed with corrosion-resistant aluminum. Ridged gripped detail on the earphones allows for a stable grip and adjustments even with sweaty hands. Best of all, the product can switch between songs, take calls and more with just a tap on the earphone for hands-free wear.

“We are excited to join forces with On to create the ultimate experience for runners. Beoplay E8 Sport are Bang & Olufsen’s first dedicated sports earphones that combine what people are specifically looking for: a waterproof and customizable design that brings comfort to long runs and workouts, playtime that lasts way beyond the finish line and, most importantly, excellent sound quality — everyone tells us that nothing is more important than powerful music that can motivate, push you further and perform at your best,” Bang & Olufsen VP of product management Christoffer Poulsen said in the release.

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