A day in the life of Tony Robbins, who sleeps 3 hours a night before waking up to an 'adrenal support cocktail' and a plunge into freezing water

tony robbins
tony robbins

Courtesy of Tony Robbins.


  • Tony Robbins is 57 years old, and regularly works 16-hour days.

  • He typically gets 3-5 hours of sleep, and starts the morning with a 10-minute 'priming' exercise.

  • He's virtually always working with an inner circle of around seven to 10 people who fly around the world with him in his private jet.

The energy you see on stage with Tony Robbins isn't an act — he brings it to all aspects of his life.

In a typical year, the life coach will travel the world for 60 events (ranging from a few hours to several days), go on media tours for his latest project, monitor the 33 companies he's invested in, consult businesses and professional sports teams, and work with his small list of one-on-one clients like the investor Paul Tudor Jones.

When he's on the road, he'll often only get a few hours of sleep a night, and works to the point of exhaustion.

At 57, Robbins is increasing his list of responsibilities rather than cutting back, and has found daily rituals to help maintain his intense lifestyle.

We recently traveled to Robbins' Fiji resort Namale, where he was hosting the winners of Shopify's Build a Bigger Business competition for entrepreneurs.

Robbins has a habit of making last-minute changes to his schedule, and there's enough variety in his workload that most days don't look the same, but he gave us an inside look at some recurring themes in his daily life.

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SEE ALSO: How Tony Robbins came from a broken household to build a $6 billion empire and coach business legends like Marc Benioff and Paul Tudor Jones