Foundrae is communicating a message of compassion. The New York–based fine jewelry label, known for its pendants and talismans, has partnered with retailer Broken English on the All Rise medallion, which was designed to support gender and racial justice. One hundred percent of the medallion’s proceeds will be donated to St. Anne’s, an organization that provides housing, childhood education, job training, and mental health services to pregnant women in Los Angeles, most of whom are BIPOC.
“As part of Foundrae’s ongoing commitment to help eradicate systemic racism and to work towards equality for the BIPOC community, we were eager to team up with Laura Freeman of Broken English, who was deeply moved when she visited St. Anne’s in Los Angeles last year,” says Beth Bugdaycay, the founder and designer of Foundrae. “We wanted to create a medallion that honored them for their determination to rise up against challenging circumstances.”
To help spread the word, Bugdaycay enlisted a number of Foundrae’s celebrity fans. They include Cynthia Erivo, Olivia Wilde, and Elizabeth Banks, all of whom posted snaps to their Instagram accounts of themselves wearing the All Rise medallion.
“Foundrae has a way of pouring into humanity through the beauty of jewelry. This particular piece means the world,” Erivo tells BAZAAR.com. “As the daughter of a Black woman who raised me on her own, the difficulty of navigating through parenting and pregnancy is not lost on me. If this beautiful piece of jewelry can help with the care of one beautiful Black mother, I am leaning all the way in and I am proud to wear the All Rise medallion.”
The 18-karat gold piece, wreathed with pavé diamonds, features two feathers tied together with a ribbon, which Bugdaycay says is a “symbol of ascension, of hope, and spiritual growth.” The sunbeams at the top reflect “tenets of the community, because one person’s burden becomes lighter as more people hold it up.”
“As a longtime fan of Foundrae’s exquisite designs, I was so moved by their collaboration with Broken English to support St. Anne’s essential work,” says Wilde. “The marriage of art and generosity is profound, and I’m so thrilled to wear this extraordinary piece.”
With the All Rise medallion, Foundrae is not only shedding light on a just cause, it is also fostering a sense of community among women. As Bugdaycay says, “This is our call to action, because equality matters and no one can do it alone.”
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