Prepare to move into your local CVS. The pharmacy has long been a convenient one-stop-shop for all our (and celebrities') favorite beauty steals, but soon your go-to drugstore will house all your must-have beauty services at the affordable prices it's known for.
CVS announced that its beauty department, dubbed BeautyIRL, will be expanding with around 50 new locations by the end of 2019, according to a brand press release. The in-store interactive beauty experience was first introduced in 2018 in just four stores, but after positive response it will expand to more stores in New York, Los Angeles, Miami, and Boston.
“In today’s rapidly evolving beauty retail landscape, customers want three things: brands, experience, and service,” says Maly Bernstein, vice president of beauty and personal care for CVS Health, in the release. "As one of the nation’s largest health and beauty retailers, we recognized an opportunity to deliver a more inspiring, interactive in-store shopping experience for our customers and we’re excited to expand this format into additional markets.”
And when they say interactive, they really mean it. The redesigned beauty departments will promote "social and indie brands," feature rotational pop-ups, and include all your go-to beauty services, including express blowouts, braids, single-feature and full makeup applications, and even lash applications, thanks to a partnership with Glamsquad. According to New Beauty, the services start at $10 and max out around $40. (New Beauty also notes that several stores will have on-site sinks to wash hair for blowouts, but if they don't you can arrive with wet hair for a discounted service.) BeautyIRL will even offer pro-level piercings in partnership with Studex. Watch out, Claire's and Sephora.
Even more good news? CVS is set to launch GSQ by GLAMSQUAD, "a line of essential hair care, beauty tools, and daily routine heroes." (Think hairbrushes under $15, beauty blenders for $8, and styling tools under $100.)
And in case you thought this all sounds too good to be true, an Allure editor got a mini makeover at a CVS last year, and she was so thrilled with the results that she event considered sleeping in her makeup. Now that's a rave review.
More on drugstore beauty:
- The 46 Best Drugstore Beauty Products Launching in 2019
- This Drugstore Eyeliner Is So Popular, It’s Sold Once Every 5 Seconds
- A Tube of This $10 Drugstore Red Lipstick Is Sold Every Six Seconds
Now, watch this break down of the best drugstore skin-care products:
Originally Appeared on Allure