These Cutting-Edge Clean Mascaras Will Give You Eye-Popping Lashes
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The market for clean mascara is shifting, and it's largely because of consumer preferences. Reminder: Clean beauty doesn't have one set definition; some founders focus on creating formulas with safe ingredients, and others have a more holistic approach. "We take into account the sourcing, safety, sustainability, ethics, and transparency of the brands we sell," Credo co-founder Annie Jackson previously told Shape.
Regardless of their philosophy, clean mascara brands are now turning to new pigments and formula innovations to create bigger, bolder, and stronger lash looks than ever before. Here's what to expect in your tube today.
Volumizing Formulas
As the demand for clean mascara rises, so does the performance of the products. Initially, natural or clean mascaras were developed with a subtle, no-makeup makeup vision in mind. But as more people want the double whammy of a clean product and a bold impact, brands are evolving to create new formulas with lots more oomph, featuring a cocktail of ingredients and ideal brush that helps achieve a lifted, voluminous, smudge-free result. For example:
Ilia Beauty Fullest Volumizing Mascara (Buy It, $28, sephora.com) contains a wax to build fullness and vitamin B5 to nourish and has a violin-shaped brush to reach every last lash.
Jane Iredale Beyond Lash Volumizing Mascara (Buy It, $28, amazon.com) uses bamboo powder in place of nylon or rayon fibers to add length and volume, plus botanical oils and rice bran wax to strengthen.
Kjaer Weis Im-Possible Mascara (Buy It, $32, kjaerweis.com) employs organic ingredients, like beeswax and raspberry water, to prevent clumps and keep lashes hydrated. And it comes in a refillable, aluminum tube.
Cover Fx Power Flex Mascara (Buy It, $24, ulta.com) has a brush with both silicone and fiber bristles that reach the roots of lashes to coat even the tiniest of hairs, a vegan wax that lengthens, and a sweat-proof polymer that makes the formula last longer. (Related: Mandy Moore's Go-to Mascara Makes It Look Like You're Wearing Falsies)
Ilia Beauty Fullest Volumizing Mascara
Jane Iredale Beyond Lash Volumizing Mascara
Kjaer Weis Im-Possible Mascara
Cover Fx Power Flex Mascara
The Blackest Black
Cosmetic formulators for clean mascaras have begun to find worthy natural and synthetic alternatives to carbon, which is safe but an eco-unfriendly petroleum-based pigment that traditionally gives mascara its deep-black tint.
Beautycounter Think Big All-in-One Mascara
How to Enhance Your Clean Mascara's Look
To boost your clean mascara's eye-popping look, pair it with a lash-growing treatment that uses peptides, which are specific amino acids that encourage stronger and fuller hair growth. Vegamour Vegalash Volumizing Serum (Buy It, $80, vegamour.com) has both peptides and mung bean, which has been shown to help prevent excess hair loss. (None of the clean mascaras above fitting the bill? These natural mascaras will give you fluttery lashes without the questionable chemicals.)
Vegamour Vegalash Volumizing Serum
