Cool Girls Are Wearing This Up-and-Coming Denim Brand on Repeat
What do Bella Hadid, Gigi Hadid, Khloe Kardashian, Hailey Bieber, and Olivia Culpo all have in common? Sure, they’re famous, have millions of Instagram followers, and always put a stylish foot forward, but there’s one sartorial likeness that we can’t help but call out: They all have jeans that hail from this one up-and-coming denim brand.
Enter Ksubi, an Australian streetwear label that’s blowing up big-time in Hollywood. Even if the name doesn’t ring a bell, we’d bet big bucks that you’ve seen the brand's pieces before. Most recently, Bella Hadid stepped out in Ksubi’s iconic Playback Jeans — iconic because they’re perhaps the label’s most coveted style of all, boasting a fan list that includes both Hadid sisters, Bieber, and Koko.
We’d even go so far as to crown the Playback Jeans the most popular in Hollywood right now — and for good reason. The high-waisted denim is designed with a comfortable, straight-leg fit that’s utterly cool, but that’s not all. The celeb-favorite jeans have a nonchalant flair to them, and their inherently simple design lends itself well to just about every outfit in the books.
Bella wore hers with a snakeskin jacket from Steele, pointy Alexander Wang booties, and Lili Claspe hoop earrings. Older sister Gigi rocked the distressed light-wash version with a crop top, red-and-blue track jacket, and black boots; Kardashian styled her Playbacks with a fitted black turtleneck and black pumps; and Bieber teamed hers with a black cami and an oversized leather jacket.
The brand doesn’t only churn out standout jeans, though. Plenty of other pieces, like Olivia Culpo’s denim dress, relaxed-fitting tees, or one-and-done boiler suits deserve your full attention, too. That’s because the Australian label isn't here to follow the mainstream trends. As Ksubi puts it best, “Renowned for its signature denim and deliberate unfussy style, the irreverent brand remains uninfluenced by consumer trends and chooses instead to set its own agenda.”
In a time of a lot of sameness, Ksubi isn’t here to take the “safe” or “familiar” route, but rather one that sets itself apart from others — and this brazen attitude is exactly what we need in our lives right now. Shop our favorites from this buzzy, bold label below.
Ksubi Playback High-Rise Skream Trashed Jeans
Shop now: $240; saksfifthavenue.com
Ksubi Lucid Denim Boilersuit
Shop now: $300; nordstrom.com
Ksubi Bring Back Life Chloe Karma High-Rise Cropped Jeans
Shop now: $190; saksfifthavenue.com
Ksubi Ponty Mython Snake-Print Velvet Crop Top
Shop now: $250; saksfifthavenue.com
Ksubi Pointer Duster Tapered Jeans
Shop now: $190; nordstrom.com
Ksubi Interlude Cargo Pants
Shop now: $220; nordstrom.com
Ksubi Chlo Wasted Karma High Waist Crop Jeans
Shop now: $190; nordstrom.com
Ksubi Sign Of The Times Asymmetric Denim Wrap Skirt
Shop now: $170; saksfifthavenue.com
Ksubi Ponty Mython Velvet Tee
Shop now: $180; nordstrom.com
Ksubi Hi N Wasted Skinny Jeans
Shop now: $190; saksfifthavenue.com
