Chrissy Teigen And Kris Jenner Just Launched A Line Of Home Cleaning And Self-Care Products

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Mary Elizabeth Andriotis
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Photo credit: NBC - Getty Images
Photo credit: NBC - Getty Images

From Delish

Chrissy Teigen and Kris Jenner are teaming up for a new line of home cleaning and self-care products called Safely—with the goal of providing a safer way of taking care of both your home and yourself, free of harmful ingredients. The collection will be available for purchase through the brand’s website, getsafely.com, starting today Thursday, March 25th.

To create this line of products, Teigen and Jenner partnered with Emma Grede, who happens to be the CEO and co-founder of Good American, an apparel and shoes company made famous by its other co-founder, Khloe Kardashian (yes, it's a small world in Kardashian-land). According to a press release, Safely is “dedicated to clean cleaning with natural aromatherapy.”

The collection will offer products including hand sanitizer, glass cleaner, hand cream, a universal cleaner, hand soap, and more, according to People, who exclusively announced this partnership. Prices have not yet been announced.

Teigen also shared a video to her Instagram, in which the model-turned-television-personality-and-entrepreneur says, “I want my own product line because, honestly, everyone has one already—I even have one.” Teigen is, of course, referring to her line of cookware, Cravings by Chrissy Teigen, which is available at Target. Unsurprisingly, she was quick to call Jenner “the branding master,” given the prosperous empire that she and the rest of the Kardashian-Jenner clan have built.

Of course, this is not the first time we’ve seen Teigen and Jenner together—the Keeping Up with the Kardashians star (and momager extraordinaire) made an appearance alongside Teigen in the 2018 TV special A Legendary Christmas with John and Chrissy.

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