Chick-fil-A updates rewards program, reverses course on decision to remove menu item
Atlanta-based Chick-fil-A is making some changes to its rewards app.
On Mar. 14, the company sent all Chick-fil-A One members an email informing them of updates coming to the program.
Chick-fil-A said the number of points needed to reach each membership tier will not change.
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The company said it told customers that some of the point values required to redeem certain rewards will increase. Specific point increases were not shared with Channel 2 Action News.
Chick-fil-A said it took into account different market conditions and costs to its business when making this decision.
The company also said it is adding the ability to redeem entire meals and more menu items to the rewards store.
In an email, to Channel 2 Action News the company confirmed it initially planned to stop selling its side salad in an effort to ‘refresh’ the menu but ultimately changed course on this after receiving feedback.
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“At Chick-fil-A, our guests come first. Based on feedback, we have decided not to proceed with removing our Side Salad from the menu. We will continue serving the item at participating restaurant locations and hope customers continue to enjoy this menu offering,” Chick-Fil-A Inc. said in a news release.
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