Raise a glass to Ashton Kutcher and Mila Kunis! After encouraging their kids to send a grateful message to healthcare workers, the couple launched their own Quarantine Wine, with 100 percent of the proceeds going to COVID-19 relief efforts. On Sunday, they made a rare joint appearance on Ashton's Facebook page to reveal details about their venture with Nocking Point Wines and Battle Creek Vineyards.
"A hundred percent, that's right, a hundred percent of the profits will go to a handful of charities that we have vetted for you and are so proud of during this time," Mila explained in the video. She and Ashton added that the profits will go toward "feeding families that have fallen on hard times," "supplying PPE to front-line medical workers," and "helping small businesses and people that are in distress recover." Their chosen charities include the Frontline Responders Fund, Direct Relief, GiveDirectly, and America's Food Fund.
You can snag two bottles of the "beautiful Oregon Pinot Noir" for $50, according to the wine's website. Each bottle comes with a label you can personalize yourself, for a unique sipping experience. "Crack open a bottle of this wine, enjoy a virtual happy hour with a friend or loved one, and write (or draw!) who you're toasting to from the comfort of your own home," the site reads. See the couple's sweet launch video below.