Even though he was dragged for his new merch line before it even launched, James Charles is still moving forward with his color block collection. In fact, the new athleisure line drops today and James has brought in a ton of friends to help promote it.
James tapped his bff and former Hype House member Charli D'Amelio, as well as TikTok stars Noah Beck, Avani Gregg, Blake Gray, Amelie Zilber, and Larray. The viral squad looked fly as hell in James' new '80s-inspired hoodies, tees, sweatpants, shorts, and bucket hats – all of which will be shoppable later today.
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The collection faced backlash earlier this month, when the founder of athleisure brand Teddy Fresh accused James of copying their designs on Twitter. James responded, saying that it wasn't the case and, from there, things got pretty messy. (Read the full story on that here.)
If you want to shop the line, it will hit SistersApparel.com at 3 pm ET today (September 24) and – if I'm being honest – will probably sell out FAST.
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