As of this moment, the #ChallengeAccepted hashtag has been used on Instagram three million times. This isn't the first time the Challenge Accepted trend has appeared alongside a black-and-white photo; in 2016 it was for cancer awareness, and since then it's been used to spread positivity. Once nominated, someone posts a photo and then nominates at least one other woman, who does the same. If your feed's been inundated with artsy black-and-white photos, you've been nominated yourself, or you're just very curious about what's going on, fear not. I have all the answers for you, as well as some context. Get ready, because there may be a lot more of this on your feed in the next couple days.
How did the #ChallengeAccepted trend get started?
According to The New York Times speaking to PR manager Cristine Abram, this recent trend may have originated from "a video of Representative Alexandria Ocasio-Cortez speaking out against Representative Ted Yoho’s sexist remarks against her on the floor of Congress last week [that] led to a spike in social media posts about feminism and female empowerment." The earliest instance of the trend that could be found on Instagram came from journalist Ana Paula Padrão.
A post shared by Ana Paula Padrão (@anapaulapadraooficial) on Jul 17, 2020 at 7:47pm PDT
The hashtag #womensupportingwomen is often used alongside #ChallengeAccepted; The trend's gotten criticism since it took off, with others comparing this to the recent "black square" trend that can indeed be a sign of solidarity but also does not require much by way of long-term, concrete advocacy.
As the trend has continued, women have begun moving away from posting their faces and more towards posting about Black-owned businesses they appreciate, causes they care about, and important issues like Breonna Taylor and arresting the cops who killed her.
Challenge Accepted. It felt strange to post a selfie to show womxn empowerment & support when there’s so many womxn out there that need support and need to be seen/heard. So while I stand behind the movement of womxn lifting each other up, I challenge you to showcase someone who’s influenced you or needs this platform to have their voice heard. #womenempowerment #womensupportingwomen #justiceforbreonnataylor #sayhername #breonnataylor #blm #challengeaccepted
A post shared by Julie Willi Martin (@williwildflower) on Jul 28, 2020 at 6:22am PDT
And other users have encouraged following up the trend with activism.
Which celebrities have taken part in #ChallengeAccepted?
I really do love this Hollywood glam from Katie Holmes:
A post shared by Katie Holmes (@katieholmes212) on Jul 27, 2020 at 12:32pm PDT
A post shared by Jennifer Lopez (@jlo) on Jul 27, 2020 at 3:58pm PDT
A post shared by Kerry Washington (@kerrywashington) on Jul 26, 2020 at 3:09pm PDT
I enjoyed this caption from Ava DuVernay: "Pretty sure this is just a cool excuse to post pix, but I’m gonna always roll with whatever Janine Sherman Barrois and Violet Nelson ask me to do no matter what."
Pretty sure this is just a cool excuse to post pix, but I’m gonna always roll with whatever @janineshermanbarrois and @thevioletnelson ask me to do no matter what - so here goes! Challenge accepted. #womensupportingwomen [📷: the great @brigittelacombe]
A post shared by Ava DuVernay (@ava) on Jul 27, 2020 at 9:42am PDT
A post shared by Jenna Dewan (@jennadewan) on Jul 27, 2020 at 3:16pm PDT
A post shared by Khloé (@khloekardashian) on Jul 26, 2020 at 4:01pm PDT
I accept the challenge @moniqueidlett We are all we got. I appreciate my sisters. It is NOT a challenge to love my sisters but a gift and a bond that we have and should cherish as long as we walk this earth. WE WALK THIS EARTH TOGETHER NO MATTER WHAT!!! So honored!!! Thank you to all my sisters! ✊🏾🙏🏾💋💋💋
A post shared by taraji p henson (@tarajiphenson) on Jul 27, 2020 at 4:39pm PDT
A post shared by Eva Longoria Baston (@evalongoria) on Jul 26, 2020 at 3:28pm PDT
I accept the #challenge . Love the sisterhood of women today. ~ Acepto el #reto . Adoro la hermandad de mujeres hoy. Gracias @daniajramirez . I nominate @la_leovarela @cissaldana @marsalwebb @makeupbyvera7 @petraflannery @elsamariecollins
A post shared by Zoe Saldana (@zoesaldana) on Jul 26, 2020 at 4:31pm PDT
A post shared by Charlize Theron (@charlizeafrica) on Jul 27, 2020 at 10:19am PDT
And I'm sure there are many more to come today.
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