The biggest trend in Hollywood is celebrity-owned beauty brands.
Stars like Jennifer Lopez, Halsey, and Jonathan Van Ness have all launched beauty products in 2021.
The trend is only just beginning, with stars like Harry Styles and Cardi B filing trademarks for their own brands.
Celebrity fragrances were once the move, but now, it feels like everybody who's anybody has their own bona-fide beauty brand. Selena Gomez? Check. Rihanna? Double check. Pharrell Williams? Check, again. In just the last year alone, over 10 new makeup, skin-care, and hair-care brands popped up under the names of A-listers, and we didn't even have to bet our entire makeup stash that the trend continued into 2021.
Just five days into the new year, two celebrities launched their own beauty companies. On Jan. 4, J Lo Beauty, by none other than Jennifer Lopez, hit the market, and that same day, About-Face came completely out of the blue by Halsey.
Additional debut celebrity beauty brands of 2021 include Know Beauty, a joint brand by Vanessa Hudgens and Madison Beer, and Treslúce Beauty by Becky G, just to name a few. Oh, and stars like Cardi B, Harry Styles, Ciara, and Kris Jenner have all filed trademarks for their own beauty brands - they just haven't announced any additional details.
We're keeping our ears open and our eyes peeled for hints from our favorite brand-less celebrities. (We're looking at you, Zendaya.) In the meantime, keep scrolling to study up on the latest celebrity beauty brands of 2021.