To Celebrate Twenty Years of Elf, Brach’s Just Released Three New Festive Candies

The sweet treats are inspired by Buddy the Elf’s main food groups.



The holiday season is the time to relive Christmas nostalgia from years past, whether you plan an annual viewing of Bing Crosby’s White Christmas or find yourself quoting It’s A Wonderful Life when the first snowflake falls. Maybe your tradition is watching every Lifetime holiday movie or indulging in Hallmark’s Countdown to Christmas. If the hit kids’ classic Elf falls somewhere in your movie lineup, we’ve got great news.

Brach’s, the country’s top candy cane brand, has just announced an oh-so-sweet, limited-time collaboration with Warner Bros. in honor of the twentieth anniversary of everyone’s favorite oversized elf film. Elf premiered on November 7, 2003 and captured hearts with its story of cheer and reconciliation—not to mention Buddy the Elf’s iconic spaghetti we all wished deep-down that we could try just once.

Inspired by the main Elf food groups (including candy, candy canes, candy corn, and maple syrup), Brach’s new candies are bound to make your holiday sweeter:

  • Brach’s x Elf Candy Canes: Flavors include Buddy the Elf Maple Syrup, World’s Best Cup of Peppermint Hot Cocoa, and Cotton Candy-Headed Ninny Muggins

  • Swirly Twirly Gum Drops: Dual-color swirled jelly candies featuring Icy Blue Raspberry, Merry Cherry, and Sweet Sugarplum flavors in honor of Buddy’s trip to New York

  • Candy Cane Forest Mellowcreme Candy: Mellowcreme candy in fun new flavors and shapes, like Mr. Narwhal (Frosted Sugar Cookie), Leon the Snowman (Toasted Marshmallow), an Elf cap (Maple Syrup), and a Candy Cane (Peppermint)



This new treat collaboration is now available at retailers nationwide so you can stock your pantry for decorating a gingerbread house, prepare a colorful candy bowl for movie night, or bake up a batch of gumdrop cookies to share with friends.

“The best way to spread Christmas cheer is singing loud for all to hear…” and sharing a candy cane flavored like the World’s Best Cup of Peppermint Hot Cocoa.

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