Cariuma Has Partnered With Pantone to Make Bold New Sneakers for Fall

Caitlyn Fitzpatrick
Photo credit: Cariuma
Photo credit: Cariuma

From Best Products

When you want a pair of vegan sneakers, you go to Cariuma. When you want to find the right color for any occasion, you turn to Pantone. Now that the two brands have joined forces for the second time, we know we’ll be styling in the new fall collection for men and women.

At the end of last year, it was revealed that Classic Blue was the 2020 Pantone Color of the Year. It partnered with Cariuma to create the perfect sneaker that would don the awarded color. This second collaboration is giving us even more options, because there are five new colors — Picante, Bungee Cord, Moonless Night, Snow White, and Blueprint — that were inspired by nature from different regions of the world. You can get all five in the low-cut version, but the high ones are only in Bungee Cord and Moonless Night.

  • Picante: from the red rocks and dry desert heat of Arizona

  • Bungee Cord: from the free climbers bravely traversing the face of El Capitan

  • Moonless Night: black from the sunless days to be had in Alaska, the last frontier

  • Snow White: from the mountain caps of Mountain Everest

  • Blueprint: from the spot on the horizon where the sky meets the sea

Photo credit: Cariuma
Photo credit: Cariuma

The idea was to use colors that can be found in nature, so you get those organic, naturally occurring hues. Not only does the Cariuma and Pantone collaboration bring fun colors to your shoe game, but you’ll also feel good knowing you have sustainable sneakers on your feet. All of the styles are made with organic cotton canvas, raw natural rubber, and are 100% vegan.

Cariuma has launched a new program this summer, which means that every pair of the brand’s sneakers that are purchased, they’ll plant a pair of trees in the Brazilian rainforest to aid reforestation and the preservation of endangered species’ natural habitat. An amazing cause and you get new shoes? It’s a win-win.

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