If you follow Wendy Asumadu on Instagram, then you know they're more than just your average run-of-the-mill makeup artist.
The Black beauty creator, who goes by @wendysworld_xox on social media, produces boundary-pushing makeup looks that are so mesmerizing, they have the power to stop you in your tracks the way that some paintings in museums do. I would know, seeing as it happened to me personally a few weeks back when I came across a look of theirs featuring pink eye shadow, smiley face emoji stickers, and — I kid you not — the prettiest emerald-green lashes I've ever laid eyes on.
While several weeks have gone by, I still haven't been able to get the gorgeous makeup look out of my head. Perhaps it's the shimmery pink eye shadow — which can be notoriously difficult to pull off — or the fact that they somehow managed to make emoji stickers seem so wearable.
More than anything, though, it's the glorious green lashes that get to me. Vibrant and thick with mascara, they make it hard to look away. Hell, I've barely worn anything on my lashes in months, and yet, here I am, researching green mascaras in my free time because of this dreamy eye look.
Speaking of which, Asumadu revealed that they used Ciaté's Keep an Eye on Coloured Mascara in the shade "Bold" (a gorgeous bright green hue) for this high-voltage lash look, which, for the record, their fans are equally obsessed with. Case in point: Folks have left comments on the photo like, "it's the lashes for me" and "Instantly got a smile on my faceeee these lashessssss."
With over 32,000 followers on Instagram, Asumadu is now hoping to highlight other Black beauty creators who are doing amazing work. To do so, they recently created a platform called EditorialBLK, which aims to give greater visibility to Black creative artists, with a specific focus on beauty.
"I [was finding it] almost impossible to find Black creative artists through hashtags and it was so frustrating," Asumadu tells Allure in an email. "I can't believe that creating the [#editorialblk](https://www.instagram.com/explore/tags/editorialblk/) & [#avantgardeblk](https://www.instagram.com/explore/tags/avantgardeblk/) hashtags have exposed so much talent, but this is why it was done — to give the attention that so many Black artists deserve."
As for the future of EditorialBLK, Asumadu says they have many plans in the works. "I aim to create a community where we can support, amplify, and generate more opportunity for Black artists who go unseen every day. It's not just a repost page — we aim to offer guidance, connections, and opportunities for Black artists. I'm so, so excited about what the future holds."
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Originally Appeared on Allure