A German candy company's attempt to be part of the royal wedding left people with a bad taste in their mouth. Super Dickmann's posted a now-deleted photo to Facebook last Saturday, the day the Duke and Duchess of Sussex tied the knot, featuring a chocolate-covered marshmallow in a white wedding gown. According to the BBC, the caption read, "What are you looking at? Wouldn't you also want to be Meghan today?".
Above the Schokokuss - the name given to the cartoon treat - were the words "ein schaum in weiß", which loosely translates to "a foam in white." It's a play on the phrase "a vision in white," but many criticized the chocolatiers for the "racist" ad, quickly taking to the comment section to bash Super Dickmann.
Now, the company's eating its words. A response was posted to the thread before it was deleted. It read: "A big pardon! The world of Super Dickmann's is colourful and diverse and far from racist thoughts."
But the damage was already done for many people. To the apology, one commenter responded, "Pathetic campaign, pathetic response. I hope there will be financial consequences for you," the Daily Mail reported.
Super Dickmann's spokesman Bernd Roessler told the BBC the company had not put enough thought into the post. Another spokesperson called the ad "stupid and embarrassing."
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